I was leaving my building in downtown Denver, heading to the dealership in Boulder this morning and I was thinking to myself how grateful I am to have the most wonderful circle of influence that I have in my life. Not just because of the people who had mentored me over the years, but also for the people I had found over my career who cared about me when they didn’t have … [Read more...] about Everybody is Your Friend, You Just Haven’t Met Them Yet
The most predictable way to predict the future, is to create it.Abraham Lincoln A Future Perspective on the Possible & Probable Scenarios Slight disclaimer, I am putting forward my thoughts and perspectives on the future of automotive retailing in 2030, not based on specific research, but rather on my years in the industry, the evolutions we have seen already, and the … [Read more...] about What Will Automotive Retailing Look Like in 2030?
Contrary to popular belief, our industry did not crash and burn during the depths of the pandemic recession. As an industry, we found new ways to bring touchless delivery to customers, we introduced white glove services to customers across the board, we took our stores to digital overnight. As a result of our great industry's ingenuity, we are now experiencing a … [Read more...] about Your Plan B in the Middle of a Rising Tide
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the entertainment of walking up and down the storefront shops looking in the windows at the new merchandise. I was the quintessential 'window shopper' every time I walked by the now defunct Circuit City electronics store. I stared into their store … [Read more...] about Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Move made in 2020 were critical, but are they complete?Digital Retailing has been a buzzword in the industry for a few years. What they mean in reality is as vast as the Grand Canyon. When the pandemic hit us in March, and many dealers found themselves unable to open their doors and consumers everywhere were resisting coming to the showroom, these words carried new weight and … [Read more...] about Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive