The automotive industry’s shift into digital retailing is no longer a possibility, but a reality. With the accessibility of information and commerce tools on any device, car buyers have already started to expect an experience closer to that of shopping on Amazon, Apple, or even Walmart. In fact, a recent Cox study showed that 83% of car buyers want to do all or some of the … [Read more...] about A Salesperson’s POV on Digital Retailing
Business Development
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for shoppers choosing where to do business. So it’s not surprising that everyone … [Read more...] about 5 Strategies to Improve UX at Your Dealership
To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their lives revolve around the technology they use, and they know how to get the most of it. They are well-versed in the world of the internet, and are becoming increasingly more independent with the help of these new resources. The … [Read more...] about To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
How E-Contracting Accelerates the Buying Experience
Blame it on the internet. Retail stores are closing at record levels, so dealerships are obliged to maintain a strong web presence if they want to build and maintain a steady foothold in the automotive marketplace. Today’s savvy consumers’ preferred method of shopping is to research and compare online, which has changed the buying and selling landscape … [Read more...] about How E-Contracting Accelerates the Buying Experience
How to Succeed With a Counterintuitive F&I Strategy
We all know why the scorpion stung the frog after all, right? It’s what a scorpion does, even after the frog has done it a favor. Fortunately, our industry’s “scorpions” are leaving the car business as new talent, not burdened by tricks, attitudes, and tactics once so colorful in our business, takes over. There’s revived hope that fresh talent is willing to embrace new … [Read more...] about How to Succeed With a Counterintuitive F&I Strategy