The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and the "new normal." I have contributed to much of it. But what does that all really mean? What can a dealer or dealership really do to transform? What does "transformation" even mean? I believe a dealer needs to go back to basics … [Read more...] about Auto Retailing: Customer Experience Transformation Starts with The Basics
Business Development
NEW PODCAST EPISODE: That Vroom Commercial
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: That Vroom Commercial
Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing & customer acquisition strategy is essential for success. Gone are the days of every car buyer walking through your dealership's lot. Today, car buyers are making decisions faster and spending less time shopping around. A … [Read more...] about Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
Dealerships, do you even CPO? A Simple & Beneficial Approach
One of my favorite calls receive are from former customers or friends who know I am in the car business. They call asking me how they should buy their next vehicle. I no longer work at the dealership, but it is so much fun for me to help my family, friends, and former customers to purchase a vehicle as an independent third-party voice. Recently, a friend of mind … [Read more...] about Dealerships, do you even CPO? A Simple & Beneficial Approach
NEW PODCAST EPISODE: Experimarketing – Getting Real About Digital Retailing
On this episode of Experimarketing, Matt and Colin connect with Jeremy Sacco, Director of Dealer Communications at CarGurus, to discuss how your dealership can get real about digital retailing. Jeremy authored an awesome article for Dealer Marketing Magazine titled "Digital Retail: 4 Steps for Setting Your Dealership up for Success," let's get real about it! Digital retail … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Getting Real About Digital Retailing