Dealer Marketing Magazine

Dealership Security

3 Steps to Manage Dealership Security in the Open Integration Era

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Due in large part to technological advances over the past decade, there has never been more freedom for your dealership to integrate to its preferred dealership service providers—for example, your inventory provider. With this freedom to integrate comes the responsibility to protect your dealership’s customer information. Although there are countless facets of dealership … [Read more...] about 3 Steps to Manage Dealership Security in the Open Integration Era

Six Steps to Prevent a Data Breach

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If you think your dealership is immune from the data breaches plaguing other businesses, think again. There have been several examples of dealers being targeted by hackers including a Mercedes-Benz dealership in California, Ford/Toyota dealerships in New Hampshire and Massachusetts, and a Toyota/Scion dealer in Georgia. Each of these dealers experienced both reputational and … [Read more...] about Six Steps to Prevent a Data Breach

Data Breaches: Why Dealers Should Be Concerned

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Recently, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of internet credentials, including 1.2 billion user name and password combinations and more than 500 million email addresses.” The newspaper quoted data security expert Alex Holden, founder of Hold Security, as warning that hackers “targeted any website they could get, … [Read more...] about Data Breaches: Why Dealers Should Be Concerned

Dealership Fraud—Not in My Dealership!

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Sadly, fraud occurs in dealerships in both up and down cycles and happens with more frequency than most dealers would like to believe. Without a systematic fraud program in place, fraud is nearly impossible to prevent, can be difficult to detect, and the financial impact of an undetected fraud can be catastrophic. The purpose of any fraud program is to provide a deterrent and … [Read more...] about Dealership Fraud—Not in My Dealership!

Protecting Your Lot from Vehicle Theft

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According to the FBI’s latest figures, vehicle theft has dropped for the sixth consecutive year. Based on that information, it would appear that theft isn’t an issue that dealers need to be particularly concerned about. However, those figures are deceptively positive, because the rate of stolen vehicles that are never recovered has reached a 20-year high (43 percent). That … [Read more...] about Protecting Your Lot from Vehicle Theft