The idea that car researching, shopping, and purchasing is moving online is not a new story, but Covid-19 accelerated that trend in a significant way. As the retail environment returns to a more normal state, one change that is likely to stick around is consumers' increasing preference for completing financing pre-qualification online. That means connecting with those … [Read more...] about Harnessing the Power of Pre-qualified Sales Leads
Finance & Insurance
Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing & customer acquisition strategy is essential for success. Gone are the days of every car buyer walking through your dealership's lot. Today, car buyers are making decisions faster and spending less time shopping around. A … [Read more...] about Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
Dealerships, do you even CPO? A Simple & Beneficial Approach
One of my favorite calls receive are from former customers or friends who know I am in the car business. They call asking me how they should buy their next vehicle. I no longer work at the dealership, but it is so much fun for me to help my family, friends, and former customers to purchase a vehicle as an independent third-party voice. Recently, a friend of mind … [Read more...] about Dealerships, do you even CPO? A Simple & Beneficial Approach
NEW PODCAST EPISODE: Experimarketing – Getting Real About Digital Retailing
On this episode of Experimarketing, Matt and Colin connect with Jeremy Sacco, Director of Dealer Communications at CarGurus, to discuss how your dealership can get real about digital retailing. Jeremy authored an awesome article for Dealer Marketing Magazine titled "Digital Retail: 4 Steps for Setting Your Dealership up for Success," let's get real about it! Digital retail … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Getting Real About Digital Retailing
Digital Motors Enables Dealers to Deliver Apple-Like Experience
Retailing has changed radically in the past decade, and it has changed even more radically in the past 12 months. Lockdowns, business restrictions, and fear of disease have conspired to keep the vast majority at home and isolated others far more than they want to be. This has had a profound effect on the way consumers purchase products. Online sellers have seen their sales and … [Read more...] about Digital Motors Enables Dealers to Deliver Apple-Like Experience