There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic. Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment
Fixed Ops
Interview with Assurant Global Automotive: Customer Experience Tech
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a potential customer can turn to, the differentiator factor will ultimately be "The Customer Experience." This experience is not only up and till the transaction takes place but continues to be built on each customer engagement point … [Read more...] about Interview with Assurant Global Automotive: Customer Experience Tech
Four Steps to Banishing Burn Out
We’re currently in a culture that celebrates working ourselves to exhaustion. According to a study by the Center for Creative Leadership, professionals and business leaders who carry smartphones tend to work more than 70 hours a week. And the pandemic has not helped us with this little problem at all! A recent survey by FlexJobs found that 75% of people have experienced … [Read more...] about Four Steps to Banishing Burn Out
NEW PODCAST EPISODE: April Fool’s Day
In this Episode of Mostly Automotive Marketing with Matt Wilson, they discuss April Fools’ Day. Are you for or against April 1st shenanigans at your dealership? Matt is joined by longtime friend and Automotive Finance Manager Dave Stalvey to discuss. Dave’s got some ideas that may come in handy on April 1st. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish … [Read more...] about NEW PODCAST EPISODE: April Fool’s Day
NEW PODCAST EPISODE: That Vroom Commercial
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: That Vroom Commercial