Dealerships that sell 100 to 150 cars a month must robustly work their assets to earn every dollar possible. As economics continue to squeeze our margins, no one can afford to overlook opportunities to save or make money. If you’re servicing 100 cars a day, how many are you converting to new car sales? We are converting 20 service customers a month to new car buyers. I … [Read more...] about Tap Into the Neglected 20% of Your CRM to Drive More Leads From Service
When it comes to auto sales, outstanding customer service is critical to maintaining great relationships and repeat customers, so reducing unnecessary service department claims disputes can be a huge difference-maker. Think about all that marketing and sales work just to get a customer onto your lot. But in the end, you made the sale, everybody was happy, sales numbers … [Read more...] about Build Retention by Preventing Service Department Claims Disputes
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers. These incentive programs often encourage test drives, future purchases, or service work, and also create a positive experience that leaves customers feeling satisfied. Rewards-based promotions are an effective, desirable way to … [Read more...] about How to Fine-Tune Incentive Programs to Improve the Customer Experience
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders, and recorded service and parts sales of nearly $110 billion. NADA data also reports that service, parts, and body shop profits make up 47.3% percent of an average dealership’s total gross profits. But as Cavan Robinson of … [Read more...] about October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
Like you, I have friends and associates who’ve pulled their lives from the brink of destruction by following the creeds of various 12-step programs. They tell me those who remain healthy practice these steps consistently, day after day, and set up hedges against ways of thinking that can shipwreck their recovery. Until recently, I’d not seen this similarity between … [Read more...] about The 8 Steps of Compliance Recovery