Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing Covid crisis. Online financing, virtual walkarounds, home delivery, and more—resilient dealers have adopted many of these digital retail tactics in order to keep business going. It makes sense because the majority of buyers are used to … [Read more...] about Digital Retail: 4 Steps for Setting Your Dealership up for Success
Experts believe sales of new vehicles will close 2020 down approximately 15%, which would mark one of the industry’s worst annual declines since at least 1980. In any typical year, this type of ending would illustrate a significant disaster. However, in 2020 there are more than a handful of industry executives thanking their lucky stars it wasn’t worse. There is new hope … [Read more...] about Digital Advertising & Marketing Technologies are Helping Dealers Acquire Inventory Entering 2021
When Covid came crashing onto the scene at the start of 2020, it brought disruption across almost every industry, including automotive. Dealerships were forced to close their doors to in-person visits, OEM plants shut down, auctions moved online, and consumers stayed home. Nine months later, dealers have shown incredible resilience and flexibility in adapting their … [Read more...] about How COVID Is Reshaping Car Shopping and What It Means for Your Dealership
Since the industrial revolution, the clock has been ticking on human labor. As luck would have it, as jobs were eliminated, more jobs were created to take the place of those that became redundant. After decades of automated task encroachment, the western world is finding itself facing a chasm between a qualified workforce and jobs that need filling. For the average person, … [Read more...] about Whose Task Is It Anyway: Dividing Labor to Save the Future
The most predictable way to predict the future, is to create it.Abraham Lincoln A Future Perspective on the Possible & Probable Scenarios Slight disclaimer, I am putting forward my thoughts and perspectives on the future of automotive retailing in 2030, not based on specific research, but rather on my years in the industry, the evolutions we have seen already, and the … [Read more...] about What Will Automotive Retailing Look Like in 2030?