While automotive marketers continue to advance their digital marketing and media strategies, there’s a lot they can learn from other sectors, such as retail, when it comes to aligning merchandising, marketing, inventory, and programmatic bidding. Digital marketers operate in a world where it is finally possible to address yield management with the advertising and marketing … [Read more...] about What Dealers Need to Know About Programmatic Solutions
Dealership inventory management has long been an imprecise science that combines precedent, data, and dealers’ intuition. And that’s before all the variables are added in that affect inventory decisions: economic trends, changing consumer preferences, manufacturer demands and allocations, unforeseen events that affect supply and demand, and more. This year has certainly been … [Read more...] about December Q&A: Inventory Management Is a Question of Balance
Familiarity is often a dealer’s friend. You arrive at work at the same time, greet customers the same way, negotiate deals the same way, and leave work at the same time. This routine may even play into the cars you’re stocking on your lot. For example, a dealer who’s consistently able to sell Buicks will continue to stock the lot with that inventory, and for good … [Read more...] about Lot Stocking: Sometimes Familiarity Isn’t Your Friend
Over the past few years, trade-in leads have become increasingly valuable conversion opportunities, but most dealership websites are not optimizing them. Before we go any further, let’s start with a little history lesson. About 15 years ago, consumers used static forms to request additional information. Obviously, this doesn’t work as well now as it did back in the day … [Read more...] about Why Aren’t More Dealers Capitalizing on Trade-In Leads?
You know that tracking inventory at your dealership is essential, which is why there are many quality third-party companies to help you with your inventory management process. This is the data that helps you monitor what’s happening on your lot so you can stock the models your customers want, move the ones that are aging, keep your pricing up to date, and stay ahead of your … [Read more...] about 4 Ways Tracking VDP Inventory Boosts Conversions and Sales