COVID-19 blind-sided us with an uppercut, right hook and hard hit to the gut. We may be down and a little dizzy, but we are not out for the count. I'm so proud of this country and multiple industries for answering the call of duty. Our manufacturers have switched over entire assembly lines. Dealerships have created new processes to accommodate online sales and employees working … [Read more...] about The Road to Recovery
Dealership Business
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles—whether it’s due to an expiring lease, delayed upgrade, or repair issue that was put on the backburner—will return. When coronavirus restrictions start to lift and the economy begins to hum again, you want to be the dealer that shoppers turn to. Even though it may feel like activity has come to an … [Read more...] about Brand Building Tips for Dealerships During COVID-19
In the Quiet, Listening Becomes Easier
Many of us lived through the 2008-2009 recession. For those of us that were in some of the hardest-hit industries like real estate, banking, or automotive, we emerged with a different sense of how to navigate life. The impact of COVID-19 will be exponential when compared to the 2008/09 recession. Instead of only a handful of industries being hardest hit, this time around … [Read more...] about In the Quiet, Listening Becomes Easier
Create a More Diverse Workforce to Achieve Greater Success
It is no secret that the automotive industry has historically been dominated by the male gender. The NADA Work Force Study of 2015 stated that women make up 47% of the US Labor Force. However, only 23.6% of those women are employed in the automotive industry. Of that 23.6%, only 8% were in key leadership roles, and the other 91% held positions in either administrative or … [Read more...] about Create a More Diverse Workforce to Achieve Greater Success
Everything has Changed, FOREVER! The Post COVID-19 World of Automotive Retail
The world’s great philosopher Mike Tyson said it best: “Everybody has a plan, until you are punched in the mouth.” Well, we all just got punched in the mouth. As a business, we had plans to become more digital; we had plans to keep evolving customer experiences; we had plans to provide more technology and tools to help us do business with a customer. These plans just … [Read more...] about Everything has Changed, FOREVER! The Post COVID-19 World of Automotive Retail