The automotive industry’s shift into digital retailing is no longer a possibility, but a reality. With the accessibility of information and commerce tools on any device, car buyers have already started to expect an experience closer to that of shopping on Amazon, Apple, or even Walmart. In fact, a recent Cox study showed that 83% of car buyers want to do all or some of the … [Read more...] about A Salesperson’s POV on Digital Retailing
Dealership Business
The Future of the Automotive Industry Is Electric
For the past 30 years I have owned an advertising agency that specialized in television advertising for mostly auto dealers. For the past 15 years, I have also owned the magazine you are reading now. In that time, like you, I’ve seen the automotive industry change and develop. As I approach retirement, I want to suggest to auto dealers that “you ain’t seen nothing yet.” I … [Read more...] about The Future of the Automotive Industry Is Electric
4 Team-Building Strategies for Your Sales Staff
Automotive sales can be a competitive and cutthroat business. With most salespeople working on commission, grabbing a sale whenever possible becomes necessary. While many dealerships are eradicating the commission-only model due to workplace tension that can arise as a result, there’s no doubt that when it comes to the sales floor, it’s every person for themselves. Or is … [Read more...] about 4 Team-Building Strategies for Your Sales Staff
How Influencer Marketing Helps Boost Brand and Dealership Growth
Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance—especially in automotive circles. The notion behind influencer marketing has made its rounds with celebrity endorsements in the auto industry, leveraging the celebrities’ following to boost brand awareness, and of course, sales. Automotive campaigns … [Read more...] about How Influencer Marketing Helps Boost Brand and Dealership Growth
How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond
The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to quickly adapt to keep up with the evolving landscape. While we’re seeing the continued dominance of SUVs across customer engagement, site visits, and leads in North America, engaging customers at key moments in their purchase … [Read more...] about How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond