In today’s age of the customer, dealers must compete on more than just price in order to win the sale. Yes, part of that is providing an exceptional consumer experience, but there’s also a huge opportunity to earn a customer’s business by getting involved in the community. According to a CarGurus survey, 45% of CarGurus shoppers said they were somewhat or very likely … [Read more...] about 5 Ways Your Dealership Benefits From Driving Difference in Your Community
Dealership Business
Your Raise Will Become Effective When You Do
Want a Raise? Your raise will become effective when you do. Are you the most effective business manager you can be? Have you tweaked every detail in your process to perfection? I have a tip for you - $4 000 is the new $3 987. Do you want to make an incremental difference in your production and income by making a minimal change? Pay attention to the details of your current … [Read more...] about Your Raise Will Become Effective When You Do
The Pandemic’s Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital infrastructure. Outdated solutions, like traditional marketing agencies, simply didn’t cut it anymore. And for dealers, relying on intuition, and ‘what worked last month’ quickly became a thing of the past. While many dealerships … [Read more...] about The Pandemic’s Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
Behavior Prediction Tech Can Improve Stores’ Marketing ROI
A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is plain to anyone who has ever spent any time around the car business … or pretty much any business for that matter. Keeping the customers satisfied is a business goal so transcendent that it has been memorialized in song. Yet keeping … [Read more...] about Behavior Prediction Tech Can Improve Stores’ Marketing ROI
Why Now is the Time to Revisit Your SEO Strategy
Your Customers Attitudes, Behaviors and Expectations Are Changing I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the Tier 3 dealerships in this new normal? Kantar, a leading worldwide research firm, canvassed over 100,000 people’s opinion in over 60 markets and published … [Read more...] about Why Now is the Time to Revisit Your SEO Strategy