Retailing has changed radically in the past decade, and it has changed even more radically in the past 12 months. Lockdowns, business restrictions, and fear of disease have conspired to keep the vast majority at home and isolated others far more than they want to be. This has had a profound effect on the way consumers purchase products. Online sellers have seen their sales and … [Read more...] about Digital Motors Enables Dealers to Deliver Apple-Like Experience
The Forest and The Trees In the unforgettable words of New York Yankees legend Yogi Berra, "You can observe a lot by just watching." Perhaps hidden within that bit of classic nonsense is a more meaningful lesson: keep your eyes on the prize. If you own or run a dealership or you are a vendor supporting dealerships, the prize is to gain and sustain market share. And … [Read more...] about Master the Art of Seeing Clearly to Create a Culture of Success
If anyone missed high school cliques, you could thank Clubhouse for bringing that feeling back. Yes, the newest social media app is consuming our industry with exclusive invites to the platform where you can connect with others in audio-only chat “rooms” (what the app refers to for different discussion topics). Clubhouse is essentially an unfiltered, live podcast that’s … [Read more...] about Dealers: Are You in the Clubhouse?
Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing Covid crisis. Online financing, virtual walkarounds, home delivery, and more—resilient dealers have adopted many of these digital retail tactics in order to keep business going. It makes sense because the majority of buyers are used to … [Read more...] about Digital Retail: 4 Steps for Setting Your Dealership up for Success
It’s finally December 37th and your last deal is in the books and you have officially gone from hero to zero. The last rush of commercial deals and that comes with it has settled. For those of you who are new to this business, this is where the local business owners waited until the last week of the year, or in many cases, the last day of the year to pull the trigger on a large … [Read more...] about The Calm After the Storm