Dealership inventory management has long been an imprecise science that combines precedent, data, and dealers’ intuition. And that’s before all the variables are added in that affect inventory decisions: economic trends, changing consumer preferences, manufacturer demands and allocations, unforeseen events that affect supply and demand, and more. This year has certainly been … [Read more...] about December Q&A: Inventory Management Is a Question of Balance
Pre-Owned
3 Tips for Navigating the Pre-Owned Market in the Wake of Hurricane Season
September was quite the month. In just a handful of days, the automotive industry went from the acceptance of its downward spiral to a new reality of increased demand, higher pre-owned vehicle prices, and a need for more inventory. It’s another example of the indelible impact hurricanes can have on our lives. To be sure, we all directly or indirectly lived through the … [Read more...] about 3 Tips for Navigating the Pre-Owned Market in the Wake of Hurricane Season
Acceleration Awards Winner Spotlight: Rapid Recon
Throughout November, we're spotlighting the winners of Dealer Marketing Magazine's first-ever Acceleration Awards, which recognize automotive vendors that stand out by offering unique products and services for increasing dealership sales, maximizing efficiency, streamlining processes, and most importantly, rapidly increasing profitability. Today: Rapid … [Read more...] about Acceleration Awards Winner Spotlight: Rapid Recon
Don’t Let OEM Conquest Sales Leave You Stuck With Unwanted Trade-Ins
OEMs know conquest sales are vital to their long-term customer acquisition strategy. Manufacturers devote millions of advertising dollars each year to drive conquest-lead traffic into dealer showrooms. The concept is simple: Convert a competing brand’s customer to your product. But what happens to that off-brand vehicle trade-in? Today, new valuation technologies … [Read more...] about Don’t Let OEM Conquest Sales Leave You Stuck With Unwanted Trade-Ins
How to Call a Car
How to Call a Car | Video Watch this informative video primer from Jahon Jamali of The Appraisal Lane (TAL) about the steps your dealership need to take to call a trade-in appraisal correctly. Check out this video for FREE by completing the form below, then click the "Watch Now" button. [email-download download_id="30414" contact_form_id="30419"] … [Read more...] about How to Call a Car