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Recruitment & Training

NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap

February 23, 2021 by Colin Carrasquillo

On this episode of Experimarketing, Colin and Matt connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds … [Read more...] about NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap

NEW PODCAST EPISODE: Leader of the Pack

February 19, 2021 by Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss leadership. Matt is joined by Laurie Halter, Owner at Charisma!, host of Carearing Podcast and Expert Panel Member at Dealer Marketing Magazine. Laurie and Matt discuss ways to ramp up leadership in 2021. As you move into this next year, ask yourself where you can plug in your passion to generate the … [Read more...] about NEW PODCAST EPISODE: Leader of the Pack

How To Handle A Customer Dispute Like a Pro: Part 2

February 10, 2021 by Tom Kline

customer disputes

In Part 1, you will recall that we had the goals of discovering the truth, building trust, and de-escalating the customer’s anger (a.k.a. extracting the venom). We learned how to set expectations, communicate during the first meeting, and how not to irritate the customer. Here’s how to build on your initial success and capitalize on the customer trust you have earned.   The … [Read more...] about How To Handle A Customer Dispute Like a Pro: Part 2

Four Ways to Ramp up Leadership in 2021

February 8, 2021 by Laurie Halter

leadership strategies

Recently I had the opportunity to sit down with Laurie Foster, Founder of Foster Strategies Group, and a super connector in our industry. Laurie and I discussed the essential elements that make up leaders and how we can harness more of this power as we head into the New Year. Below are 4 power moves from our discussion and simple ideas to help you map out a powerful blueprint … [Read more...] about Four Ways to Ramp up Leadership in 2021

How To Handle A Customer Dispute Like a Pro: Part 1

February 3, 2021 by Tom Kline

dispute management

“The only difference between an ordeal and an adventure is your attitude,” states the recent, popular internet meme I encountered, and I agree. Customer disputes often begin when you hear from a third party. The customer may not complain because of their feelings: shame, embarrassment, or self-doubt, to name a few. You may instead hear it from a lawyer or regulator (i.e. a … [Read more...] about How To Handle A Customer Dispute Like a Pro: Part 1

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Recently Published

  • Digital Retail: 4 Steps for Setting Your Dealership up for Success
  • NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
  • The Calm After the Storm
  • NEW PODCAST EPISODE: Leader of the Pack
  • In Honor Of Our Godfather of Automotive Marketing: Ralph Paglia

Podcast: Inside Auto with Ilana Shabtay

Podcast: Carearing with Laurie Halter

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