As a business leader, you understand the importance of recognition. It’s not just that it feels good to be celebrated for your hard work and dedication: it can be a powerful marketing tool when leveraged properly. The most effective way to gain impactful recognition for your dealership is to win or be nominated for industry awards, such as CarGurus Top Rated Dealer. … [Read more...] about 4 Reasons Why Industry Awards Are Marketing Gold—and How to Leverage Them
Recruitment & Training
Is Your F&I Compliance “Toast?”
What does criminal conduct have to do with F&I and my new toaster? Here you go… I recently bought a toaster. (Please hold your applause until the end of the article.) The toaster is so generic it does not even have a brand name on the instructions. “Instructions,” you ask? For a toaster? Yes, it came with a full-color, multi-step instruction, which is … [Read more...] about Is Your F&I Compliance “Toast?”
NEW PODCAST EPISODE: Power Ford’s Power Moves
In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at Power Ford. Matt and Matt discuss Power Fords building remodel and the positive impact it has had on both prospects, customers and employees. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive … [Read more...] about NEW PODCAST EPISODE: Power Ford’s Power Moves
Automotive Careers: What It Takes to Move Up the Ladder
F&I is a position in the dealership that provides excellent opportunities, but it is a career that comes with extremely high expectations and demands. In traditional thinking, the lot attendant might aspire to selling cars someday. While the salesman who has either started a while back or is a new hire is already thinking, someday I want to be a sales manager. There is … [Read more...] about Automotive Careers: What It Takes to Move Up the Ladder
Four Steps to Banishing Burn Out
We’re currently in a culture that celebrates working ourselves to exhaustion. According to a study by the Center for Creative Leadership, professionals and business leaders who carry smartphones tend to work more than 70 hours a week. And the pandemic has not helped us with this little problem at all! A recent survey by FlexJobs found that 75% of people have experienced … [Read more...] about Four Steps to Banishing Burn Out