Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can be difficult, especially for car dealers, when generalizations and stereotypes tell customers to be leery of anything you say. Here are 10 ways you can reverse these stereotypes and strengthen your relationship with … [Read more...] about A 10-Step Customer Retention Primer
Recruitment & Training
After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that age-old complaints persist: Auto dealers are “arrogant, cold, scheming, and pushy,” customers feel profiled based upon their clothing and jewelry, and personalization is absent as dealers push products based upon margin and sales … [Read more...] about A Better Car-Buying Experience Starts With Empowered Employees
As a dealer, one of your most important goals is to keep your relationships with customers, or potential customers, as healthy as possible. Building and maintaining a loyal customer base is crucial to a successful business. But what about when it comes to your dealership’s other relationships—the ones you create and cultivate with vendors? These relationships are often … [Read more...] about How Dealers Can Cultivate Successful Vendor Relationships
It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM—which, in my opinion, is the most important tool for a car salesperson. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—crickets. The dealer expects his employees to instantly succeed with the software, simply by emailing them a few … [Read more...] about Use CRM Training to Build a Staff of Winners
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts. Even with all of the real-time, click-by-click reporting tools available with digital media, nobody has the perfect formula for success—or everybody would be copying it. The bottom line is this: If you knew what you were … [Read more...] about The Dealer’s Dilemma: Spend or Invest?