Move made in 2020 were critical, but are they complete?Digital Retailing has been a buzzword in the industry for a few years. What they mean in reality is as vast as the Grand Canyon. When the pandemic hit us in March, and many dealers found themselves unable to open their doors and consumers everywhere were resisting coming to the showroom, these words carried new weight and … [Read more...] about Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Recruitment & Training
A Time-Lapse of Automotive Retailing & the BDC as We Know It
Remember the days when internet leads were coming in by fax just like the daily lunch specials from the local pizzeria still do? Those were the days that, sadly, I did not experience as I started selling cars just as CRM tools became popular. I remember the Internet Sales department consisting of salespeople that gave prices, created appointments, and sold vehicles directly to … [Read more...] about A Time-Lapse of Automotive Retailing & the BDC as We Know It
The Real False-Positive of Selling Cars During a Pandemic
Let me guess — you’re on the upswing. How do I know this? Car Dealerships Everywhere Are Crushing It Right Now. It all comes down to two incredible things that happened this year. Pent up demand and inventory shortages. After suffering through financial losses caused by the lockdowns, car dealers are now seeing record-breaking sales and record-making profit. It doesn’t matter … [Read more...] about The Real False-Positive of Selling Cars During a Pandemic
Make Your Paycheck Great Again: The Squirrel Doesn’t Get All Its Nuts from One Tree
Over the past few months, I have had what seems to be a recurring conversation with a variety of people in my circle of influence. Today, while prepping some deals that were coming in later in the evening, I sat down with one of my best salespeople at this dealership, Joe Cleland – and he was the inspiration for the title of the article you’re about to read. If you were … [Read more...] about Make Your Paycheck Great Again: The Squirrel Doesn’t Get All Its Nuts from One Tree
Cupcakes and Etch in the Finance Department
Sometimes even the best pros in this business will get a deal thrown at them that they know is an uphill battle from jump street because of how it was worked. The appearance of any opportunity is gone. This is where a true F&I pro will push pause and think before reacting compared to the know it all rookie who huffs and puffs about a "cash deal." The deal has to be done … [Read more...] about Cupcakes and Etch in the Finance Department