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Sales Training

Digital Retail: 4 Steps for Setting Your Dealership up for Success

February 24, 2021 by Jeremy Sacco

auto digital retail

Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing Covid crisis. Online financing, virtual walkarounds, home delivery, and more—resilient dealers have adopted many of these digital retail tactics in order to keep business going. It makes sense because the majority of buyers are used to … [Read more...] about Digital Retail: 4 Steps for Setting Your Dealership up for Success

NEW PODCAST EPISODE: Leader of the Pack

February 19, 2021 by Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss leadership. Matt is joined by Laurie Halter, Owner at Charisma!, host of Carearing Podcast and Expert Panel Member at Dealer Marketing Magazine. Laurie and Matt discuss ways to ramp up leadership in 2021. As you move into this next year, ask yourself where you can plug in your passion to generate the … [Read more...] about NEW PODCAST EPISODE: Leader of the Pack

Mask-less Socialising: What This Means For Your Dealership

February 15, 2021 by Ilana Shabtay

covid socialising

There will come a time, sooner than we think at this point, where we’ll be living in a post-COVID era. We’ll be back at our favorite crowded bars, our kids will be in school — real school— and we’ll be on the road: business trips, family vacations, and holidays.  But while we may be able to share the air with others again, the remnants of COVID will still linger. Predictions … [Read more...] about Mask-less Socialising: What This Means For Your Dealership

How To Handle A Customer Dispute Like a Pro: Part 2

February 10, 2021 by Tom Kline

customer disputes

In Part 1, you will recall that we had the goals of discovering the truth, building trust, and de-escalating the customer’s anger (a.k.a. extracting the venom). We learned how to set expectations, communicate during the first meeting, and how not to irritate the customer. Here’s how to build on your initial success and capitalize on the customer trust you have earned.   The … [Read more...] about How To Handle A Customer Dispute Like a Pro: Part 2

Four Ways to Ramp up Leadership in 2021

February 8, 2021 by Laurie Halter

leadership strategies

Recently I had the opportunity to sit down with Laurie Foster, Founder of Foster Strategies Group, and a super connector in our industry. Laurie and I discussed the essential elements that make up leaders and how we can harness more of this power as we head into the New Year. Below are 4 power moves from our discussion and simple ideas to help you map out a powerful blueprint … [Read more...] about Four Ways to Ramp up Leadership in 2021

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Recently Published

  • Digital Retail: 4 Steps for Setting Your Dealership up for Success
  • NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
  • The Calm After the Storm
  • NEW PODCAST EPISODE: Leader of the Pack
  • In Honor Of Our Godfather of Automotive Marketing: Ralph Paglia

Podcast: Inside Auto with Ilana Shabtay

Podcast: Carearing with Laurie Halter

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