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Sales Training

Let Data Be Your Guide: Navigating an Uncertain Sales Environment

April 19, 2021 by Amy Hughes

data analytics

There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic.  Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment

Four Steps to Banishing Burn Out

April 14, 2021 by Laurie Halter

We’re currently in a culture that celebrates working ourselves to exhaustion. According to a study by the Center for Creative Leadership, professionals and business leaders who carry smartphones tend to work more than 70 hours a week. And the pandemic has not helped us with this little problem at all! A recent survey by FlexJobs found that 75% of people have experienced … [Read more...] about Four Steps to Banishing Burn Out

Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?

April 7, 2021 by Wendy Reeves

ILm strategy

2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?

Harnessing the Power of Pre-qualified Sales Leads

March 29, 2021 by Jeremy Sacco

leads

The idea that car researching, shopping, and purchasing is moving online is not a new story, but Covid-19 accelerated that trend in a significant way. As the retail environment returns to a more normal state, one change that is likely to stick around is consumers' increasing preference for completing financing pre-qualification online. That means connecting with those … [Read more...] about Harnessing the Power of Pre-qualified Sales Leads

NEW PODCAST EPISODE: Experimarketing – Getting Real About Digital Retailing

March 23, 2021 by Colin Carrasquillo

On this episode of Experimarketing, Matt and Colin connect with Jeremy Sacco, Director of Dealer Communications at CarGurus, to discuss how your dealership can get real about digital retailing. Jeremy authored an awesome article for Dealer Marketing Magazine titled "Digital Retail: 4 Steps for Setting Your Dealership up for Success," let's get real about it! Digital retail … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Getting Real About Digital Retailing

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  • Let Data Be Your Guide: Navigating an Uncertain Sales Environment
  • Interview with Assurant Global Automotive: Customer Experience Tech
  • Four Steps to Banishing Burn Out
  • Get More Traffic to Your GMB Pages with User-Generated Content
  • NEW PODCAST EPISODE: April Fool’s Day

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Podcast: Carearing with Laurie Halter

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