It’s Time to Act Fast. As a company that lives and breathes data, we turn to the numbers in times of uncertainty. When we need answers, we rely on data, not gut, to guide us for the smartest decisions. It allows us to gain full transparency into what’s working, and what's not, and in turn, act fast. In a world that has completely shifted to an online buying process, … [Read more...] about Newly Released Research Reveals An Emergence of New Automotive Markets
A recent report by McKinsey and Company entitled "Reimaging the office and work-life after COVID-19", found 80% of people reported enjoying working from home during the COVID pandemic. With so many companies deciding how, when, and whether they will bring their employees back to work, now is a great time to examine your dealership's culture and determine if your original store … [Read more...] about 4 Ways to Rebuild Your Dealership’s Culture Post-COVID-19
Let’s start with a few recent consumer sentiment and behavior data points. Some good news, some bad news for OEMs and Auto Dealers. IBM recently conducted a consumer sentiment survey in the U.S. to assess current and future forecasted feelings and behavior across many topics, including comfort in returning to a work office, healthcare, travel, movies, and more. We also … [Read more...] about Post Covid-19: You “Sell” Online, Now What?
Webster's Dictionary defines a Professional as "a person engaged in a specified activity as one's main occupation rather than as a pastime." The world of Sales especially requires this desire because it takes time to build relationships, referrals, and longevity in the business. Throughout my career I've developed a discernment for people that just wanted a JOB versus those … [Read more...] about Be a PRO in Your Dealership
They are coming in scared. They are wearing gloves. They are wearing masks. For the first time in history, they aren’t stealing our pens! In fact, they are bringing in their own. We are all in similar situations. We are interacting with customers in a very different fashion than we are used to. The playing field has once again been leveled. We have a tremendous amount of common … [Read more...] about Conquering the Corona!