Let’s finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology companies (refer to Mckinsey recommendation here)-- if we don’t fix some of the biggest problems with its digital ecosystem. It’s complicated. It’s complicated mostly because there are layers of complexities that do … [Read more...] about Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the flywheel. Is the traditional “sales funnel” we’ve all seen over the last 100 years antiquated? What is a flywheel? Listen and learn how the flywheel approach can help your sales and service department. My guest is Todd Smith, Founder + CEO at 360Converge. Mostly Automotive Marketing with … [Read more...] about NEW PODCAST EPISODE: The Flywheel
It’s no surprise to anyone, let alone anyone working in or around a dealership, that the automobile industry is a powerhouse—generating almost a trillion dollars each year in the United States. At about 3.5% of the U.S. GDP, there’s no denying the importance it plays, even with online sales alone. The same is true for the parts and accessories portion of this behemoth … [Read more...] about Auto Parts & Accessories eCommerce: Amazon and eBay
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and the "new normal." I have contributed to much of it. But what does that all really mean? What can a dealer or dealership really do to transform? What does "transformation" even mean? I believe a dealer needs to go back to basics … [Read more...] about Auto Retailing: Customer Experience Transformation Starts with The Basics
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: That Vroom Commercial