Ben Brigham, founder of Conversica, brought the power of artificial intelligence (AI) into the world of automotive retail. He is a true industry trailblazer. Following his graduation from the University of Washington in 2007, Brigham founded AutoFerret.com (later Conversica). There, Brigham and his team harnessed the potential of AI for generating and following up on leads … [Read more...] about Interview: Ben Brigham, Father of Automotive Retail AI
How much do you know about behavior prediction technology? For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely—and effectively—it’s already being utilized. One excellent example is Amazon.com. When consumers search for or order merchandise from Amazon, a complex algorithm analyzes their actions and identifies which … [Read more...] about How Behavior Prediction Technology Benefits Dealerships
In our current business economy, many people are predicting the end of smaller and local dealerships, but I see it differently. Yes, the industry is evolving, but the small and principal-owned dealership is not dead, as so many love to claim. It’s easy to get caught up in the industry noise, as well as companies coming into the space that didn’t exist just a few years ago. … [Read more...] about Reports of the Death of Local Dealerships Have Been Greatly Exaggerated
Tinker Hatfield is famous among sneaker enthusiasts; his engineering work for Nike revolutionized movement, running, and athletic performance. Comparing the sneakers of the past to his radical Air Jordan design is a lesson in the way futuristic thinking and innovative technologies improve fundamental behaviors and activities, like running. When you consider everything … [Read more...] about Are You Embracing the Future and Running to Win, or Just Running in Place?
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their lives revolve around the technology they use, and they know how to get the most of it. They are well-versed in the world of the internet, and are becoming increasingly more independent with the help of these new resources. The … [Read more...] about To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter