Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face dramatic losses in revenues and missed opportunities. Currently, new-vehicle dealerships handle only about 30% of service work performed across the country, which represents an enormous missed opportunity not only for additional … [Read more...] about How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
Technology Solutions
How Call Analytics Help Dealers Transform the Customer Experience
The options for car shopping digitally have expanded significantly over the past decade. When a potential customer wants to get in touch, they can email the dealership, connect on their website, check out its Facebook page, tweet, or even engage with a chatbot. Consumers are eager to adopt new technologies, consume digital content, and make more transactions online. As … [Read more...] about How Call Analytics Help Dealers Transform the Customer Experience
Interview: Ben Brigham, Father of Automotive Retail AI
Ben Brigham, founder of Conversica, brought the power of artificial intelligence (AI) into the world of automotive retail. He is a true industry trailblazer. Following his graduation from the University of Washington in 2007, Brigham founded AutoFerret.com (later Conversica). There, Brigham and his team harnessed the potential of AI for generating and following up on leads … [Read more...] about Interview: Ben Brigham, Father of Automotive Retail AI
How Behavior Prediction Technology Benefits Dealerships
How much do you know about behavior prediction technology? For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely—and effectively—it’s already being utilized. One excellent example is Amazon.com. When consumers search for or order merchandise from Amazon, a complex algorithm analyzes their actions and identifies which … [Read more...] about How Behavior Prediction Technology Benefits Dealerships
Reports of the Death of Local Dealerships Have Been Greatly Exaggerated
In our current business economy, many people are predicting the end of smaller and local dealerships, but I see it differently. Yes, the industry is evolving, but the small and principal-owned dealership is not dead, as so many love to claim. It’s easy to get caught up in the industry noise, as well as companies coming into the space that didn’t exist just a few years ago. … [Read more...] about Reports of the Death of Local Dealerships Have Been Greatly Exaggerated