The Forest and The Trees In the unforgettable words of New York Yankees legend Yogi Berra, "You can observe a lot by just watching." Perhaps hidden within that bit of classic nonsense is a more meaningful lesson: keep your eyes on the prize. If you own or run a dealership or you are a vendor supporting dealerships, the prize is to gain and sustain market share. And … [Read more...] about Master the Art of Seeing Clearly to Create a Culture of Success
This episode of Mostly Automotive Marketing with Matt Wilson tackles the subject of Clubhouse. It’s all the rage right now in Automotive! Have you heard of it? Are you a member of the club? Do you find yourself spending too much time on Clubhouse? Matt Wilson and Ilana Shabtay, Expert Panel Members at Dealer Marketing Magazine discuss. Not only does it give dealers access to … [Read more...] about NEW PODCAST EPISODE: Are you in the club?
If anyone missed high school cliques, you could thank Clubhouse for bringing that feeling back. Yes, the newest social media app is consuming our industry with exclusive invites to the platform where you can connect with others in audio-only chat “rooms” (what the app refers to for different discussion topics). Clubhouse is essentially an unfiltered, live podcast that’s … [Read more...] about Dealers: Are You in the Clubhouse?
Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing Covid crisis. Online financing, virtual walkarounds, home delivery, and more—resilient dealers have adopted many of these digital retail tactics in order to keep business going. It makes sense because the majority of buyers are used to … [Read more...] about Digital Retail: 4 Steps for Setting Your Dealership up for Success
On this episode of Experimarketing, Colin and Matt connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds … [Read more...] about NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap