As Happy Gilmore says, “The price is wrong BOB!”. Factory rebates are one of the most aggravating aspects that inventory managers struggle with today. As I work with dealers across the country, dealership managers tell me time and time again about the many hours spent and the pain they endure from managing new car incentives for their dealership’s marketing … [Read more...] about Take the Headache out of OEM Rebates
Technology Solutions
How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to drive cars. As more self-driving car pilot programs take to the streets, the promise of this category of vehicle is rapidly taking hold with many of today’s car shoppers—despite the fact that such … [Read more...] about How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
How AI and Intelligent Messaging Help Dealers Increase Sales and Service Revenue
The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an always-connected world, information is so readily available that our expectation of instant satisfaction has spilled over to our interactions with businesses. Customers just won’t wait for a response. Even dealerships with seemingly long … [Read more...] about How AI and Intelligent Messaging Help Dealers Increase Sales and Service Revenue
Top 5 Strategies to Use Mobile Technology to Boost Sales and Service Revenue
As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage compared to other dealerships? Next, ask yourself how mobile technology plays a role in facilitating what you do well, and how you can leverage those advantages even further. In this article, five dealership principals and managers … [Read more...] about Top 5 Strategies to Use Mobile Technology to Boost Sales and Service Revenue
How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face dramatic losses in revenues and missed opportunities. Currently, new-vehicle dealerships handle only about 30% of service work performed across the country, which represents an enormous missed opportunity not only for additional … [Read more...] about How Service Departments Can Prepare for the Future by Embracing Disruptive Technology