How much do you know about behavior prediction technology? For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely—and effectively—it’s already being utilized. One excellent example is Amazon.com. When consumers search for or order merchandise from Amazon, a complex algorithm analyzes their actions and identifies which … [Read more...] about How Behavior Prediction Technology Benefits Dealerships
In our current business economy, many people are predicting the end of smaller and local dealerships, but I see it differently. Yes, the industry is evolving, but the small and principal-owned dealership is not dead, as so many love to claim. It’s easy to get caught up in the industry noise, as well as companies coming into the space that didn’t exist just a few years ago. … [Read more...] about Reports of the Death of Local Dealerships Have Been Greatly Exaggerated
Tinker Hatfield is famous among sneaker enthusiasts; his engineering work for Nike revolutionized movement, running, and athletic performance. Comparing the sneakers of the past to his radical Air Jordan design is a lesson in the way futuristic thinking and innovative technologies improve fundamental behaviors and activities, like running. When you consider everything … [Read more...] about Are You Embracing the Future and Running to Win, or Just Running in Place?
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their lives revolve around the technology they use, and they know how to get the most of it. They are well-versed in the world of the internet, and are becoming increasingly more independent with the help of these new resources. The … [Read more...] about To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
The retail landscape is rapidly evolving. Today, consumers should have the ability to connect with your dealership from almost anywhere as they adapt to technological changes in the marketplace. In today’s omnichannel world, it’s a good idea to be able to reach buyers no matter where they start the shopping process: online, in-store, or a combination of several … [Read more...] about How Your Dealership’s Customer Experience Benefits From Digital Retail Solutions