Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their lives revolve around the technology they use, and they know how to get the most of it. They are well-versed in the world of the internet, and are becoming increasingly more independent with the help of these new resources. The … [Read more...] about To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
The retail landscape is rapidly evolving. Today, consumers should have the ability to connect with your dealership from almost anywhere as they adapt to technological changes in the marketplace. In today’s omnichannel world, it’s a good idea to be able to reach buyers no matter where they start the shopping process: online, in-store, or a combination of several … [Read more...] about How Your Dealership’s Customer Experience Benefits From Digital Retail Solutions
I know what you’re probably thinking. Blockchain is another one of those topics technology vendors throw around to show how smart they are, and to convince dealers how badly they need our expertise to remain relevant in the constantly evolving technical landscape. With all the hype surrounding blockchain, bitcoin, and other cryptocurrencies, I can’t say I really blame you … [Read more...] about 4 Ways Dealers Can Benefit From Blockchain Technology
Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English “very well,” it’s clear there’s a huge opportunity for U.S. businesses to stand out and thrive by directly engaging with these Spanish speakers in the language they’re most comfortable with. If you run a dealership in an area … [Read more...] about Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system is only as effective as the user behind it. There are too many instances where, six months into a relationship with a CRM system, dealerships fail to understand why the CRM has not been the game-changer it was advertised to … [Read more...] about How to Spot the Red Flags in Your CRM System