Every year the NADA Convention seems to grow in scale, and NADA 2016 in Las Vegas was no exception. Although there is so much to see and do, one of the things I look forward to every year are the workshops, which typically draw some big names. The first day featured a super session from a panel of both vendors and digital automotive managers, highlighted by a … [Read more...] about NADA 2016 Workshop Rewind
By popular demand, it’s back to Las Vegas for the biggest, best show of the year. Thousands of dealers and their employees, vendors, manufacturers, and other automotive professionals are flocking to the Entertainment Capital of the World for the 2016 National Automobile Dealers Association (NADA) Convention & Expo. The wait for this year’s NADA has been longer than ever to … [Read more...] about Must-See Vendors at the 2016 NADA Convention & Expo
This is my annual suggestion that you attend the upcoming 2016 NADA Convention & Expo, which is in Las Vegas from March 31 to April 3. By the time you read this, it will probably be early March, so you will still have time to book a flight and hotel for the conference. The reason I push dealers and dealership employees to attend is because NADA is traditionally the … [Read more...] about 2016 NADA Convention: Be There or Be Square
Businesses that want to get the most out of a trade show know it’s no easy task. A lot of time, money, and energy are put into thinking about pre-event marketing and the on-site experience. That’s all great, but don’t forget what comes next after attendees leave the trade show floor. Thinking critically about how to make the most of your presence after a trade show can … [Read more...] about 5 Tips for Success After a Trade Show or Conference
December is a great time to retool and get ready for the next year at your dealership. If you agree that better organization and better processes will allow you to improve your sales revenue, your service department revenue, and your overall business, then planning is the key to success. Take a stab at planning in December. We recommend that you review your marketing from … [Read more...] about NADA 2016: Vegas, Baby! Are You In?