It’s no surprise to anyone, let alone anyone working in or around a dealership, that the automobile industry is a powerhouse—generating almost a trillion dollars each year in the United States. At about 3.5% of the U.S. GDP, there’s no denying the importance it plays, even with online sales alone. The same is true for the parts and accessories portion of this behemoth … [Read more...] about Auto Parts & Accessories eCommerce: Amazon and eBay
There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic. Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content
In this Episode of Mostly Automotive Marketing with Matt Wilson, they discuss April Fools’ Day. Are you for or against April 1st shenanigans at your dealership? Matt is joined by longtime friend and Automotive Finance Manager Dave Stalvey to discuss. Dave’s got some ideas that may come in handy on April 1st. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish … [Read more...] about NEW PODCAST EPISODE: April Fool’s Day
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?