Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI. Along the way, you hear unique feedback from a handful of consumers that makes you wonder, “If we tweak this approach a bit, could we immediately net more leads or revenue?” So you make a change in midstream, thinking you can … [Read more...] about Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
Online parts and accessories eCommerce is a great source of revenue for many dealers. By moving their parts departments online, dealerships have the opportunity to tap into a market set to hit $20 billion by the end of this year. However, a 2018 Supreme Court ruling could be putting dealerships and their parts business at risk if they do not pay attention. South Dakota v. … [Read more...] about What You Should Pay Attention to When Selling Parts Online
We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a better flavor with the years. But what do wine and marketing have in common? Well, aside from the fact … [Read more...] about Why Automation Is Like Fine Wine – and the Data Thereto
During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line as possible. Furthermore, in April, the annual pace of sales dropped steeply to 8.47 million, a dramatic drop from the 17.05 million level it was pacing earlier in January. Nonetheless, dealers have seen significant recoveries … [Read more...] about How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social distancing measures prevented your customers from visiting the store in person, people turned in record numbers to the digital retail experience. Your website should function as your virtual showroom ─ the foundation of your dealership’s … [Read more...] about What Does Website Downtime Actually Cost Your Dealership?