• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
Dealer Marketing Magazine

Dealer Marketing Magazine

  • Expert Panel
  • Marketing
    • Advertising
    • Content Marketing
    • Direct Marketing
    • Internet Marketing
    • Lead Generation
    • Paid Search
    • SEO
    • Social Media
    • Websites
  • Customer Experience
    • CRM
    • Customer Service
    • Loyalty and Retention
  • Dealership Business
    • Business Development
    • Dealership Security
    • Finance & Insurance
    • Fixed Operations
    • Inventory Management
    • Pre-Owned
    • Recruitment & Training
    • Sales Training
    • Technology Solutions
  • What’s New
    • News
    • Press Releases
    • Comics

Advertising

5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video

December 1, 2019 by Terry Lancaster

Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back when he was MIKE TYSON! It happens every time I’m in a dealership training a sales staff and I get to the part where I tell them they need to start incorporating more video into their sales process. Many salespeople just aren’t … [Read more...] about 5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video

NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible

November 25, 2019 by Ed Steenman

How smart is your new Smart TV?  Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is doing something else. Tracking every ad view. As granularity has evolved for digital alternatives such as pay per click, many automotive dealers began to reevaluate the previous effectiveness of … [Read more...] about NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible

Video Campaigns: The High-Performance Marketing Solution for Automotive Retail

October 17, 2018 by Jim Johnson

video campaigns

The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend is dedicated to branding—that is, pushing out awareness … [Read more...] about Video Campaigns: The High-Performance Marketing Solution for Automotive Retail

How Geofencing and Location-Based Targeting Increase Leads

August 27, 2018 by Valerie Jennings

Historically, automotive dealerships have relied on traditional advertising to connect with their local clientele. But with the recent proliferation of marketing technology and conquest advertising through highly targeted platforms and data, this strategy is no longer the most effective and cost-efficient way to pull in potential car buyers. By implementing geofencing … [Read more...] about How Geofencing and Location-Based Targeting Increase Leads

How OOH Advertising Can Drive Customers to Dealers

July 17, 2018 by Sarah Garonce

The auto industry is harnessing new technologies, giving drivers experiences they’ve only dreamed about. The same is true of out-of-home (OOH) advertising—one of auto marketing’s closest allies. Just as manufacturers are reinventing vehicles today for the ultimate driving experience, OOH is reimagining how marketers can more effectively engage with consumer groups along the … [Read more...] about How OOH Advertising Can Drive Customers to Dealers

Next Page »

Primary Sidebar

E-mail Newsletter

Share this :)

LINKEDIN

Copyright © 2019 · Dealer Marketing Magazine