As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide open on the topic. The outbreak has had a sweeping and profound impact in a short amount of time, and it has been a striking blow to what was a magnificent run of sales dating back to the recession of 2010. How Bad Will Things … [Read more...] about Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
Advertising
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use tool to help businesses manage their … [Read more...] about Google My Business: Expert SEO Tips for Auto Dealers
How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event centered around it. This month it might be the “December to Remember” or the “Red Tag Event”. Next month it is going to be “New Year, New Car” or “New Year’s Savings Event “. Whatever the sales event, most … [Read more...] about How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
Professional Athletes Score Big Wins: At Surprisingly Modest Costs
I’m out having lunch with a friend when an ad comes on featuring Seattle Wide Receiver Tyler Lockett for local dealer Auburn Volkswagen. My friend turns to me and says ‘How in the world did you guys get him to do that? It must have cost a fortune!”. Surprisingly, the answer is ”it wasn’t that hard and (don’t tell anyone) it cost a lot less than you think.” Done right. … [Read more...] about Professional Athletes Score Big Wins: At Surprisingly Modest Costs
The Art of Detecting Manipulations in Marketing Reports
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say we were surprised by the amount of vanity metrics used by some agencies, but truth be told - it’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, … [Read more...] about The Art of Detecting Manipulations in Marketing Reports