Let’s finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology companies (refer to Mckinsey recommendation here)-- if we don’t fix some of the biggest problems with its digital ecosystem. It’s complicated. It’s complicated mostly because there are layers of complexities that do … [Read more...] about Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
There’s a good reason that car dealers should be going mad over local campaigns: the results. Now, let’s get something straight first. There are so many variables that influence digital marketing — your local market conditions, budget, tactics, creativity — that no dealership will see the same numbers. You can, however, expect to fall within a range set by our dealer … [Read more...] about Dealer Marketing: Going Loco for Local Campaigns
As a business leader, you understand the importance of recognition. It’s not just that it feels good to be celebrated for your hard work and dedication: it can be a powerful marketing tool when leveraged properly. The most effective way to gain impactful recognition for your dealership is to win or be nominated for industry awards, such as CarGurus Top Rated Dealer. … [Read more...] about 4 Reasons Why Industry Awards Are Marketing Gold—and How to Leverage Them
On this episode of Experimarketing, Matt and Colin connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss how dealers can leverage User Generated Content (UGC) to increase visibility of dealerships' Google My Business (GMB) listings. There are more types of UGC than you would originally think! Listen to learn more! There are multiple methods to … [Read more...] about NEW PODCAST EPISODE: Experimarketing – UGC for GMB
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content