A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say we were surprised by the amount of vanity metrics used by some agencies, but truth be told - it’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, … [Read more...] about The Art of Detecting Manipulations in Marketing Reports
Advertising
5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video
Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back when he was MIKE TYSON! It happens every time I’m in a dealership training a sales staff and I get to the part where I tell them they need to start incorporating more video into their sales process. Many salespeople just aren’t … [Read more...] about 5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is doing something else. Tracking every ad view. As granularity has evolved for digital alternatives such as pay per click, many automotive dealers began to reevaluate the previous effectiveness of … [Read more...] about NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend is dedicated to branding—that is, pushing out awareness … [Read more...] about Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
How Geofencing and Location-Based Targeting Increase Leads
Historically, automotive dealerships have relied on traditional advertising to connect with their local clientele. But with the recent proliferation of marketing technology and conquest advertising through highly targeted platforms and data, this strategy is no longer the most effective and cost-efficient way to pull in potential car buyers. By implementing geofencing … [Read more...] about How Geofencing and Location-Based Targeting Increase Leads