On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond! Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Automation Nation – Experimarketing
Advertising
NEW PODCAST EPISODE: Reputation Management Chat with Melanie Borden
In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about one of Matt’s favorite topics – reputation. What’s more important that your stores reputation? The answer is most likely, nothing! 92% of consumers now read online reviews vs. 88% in 2014– Vendasta report In a car dealership today, having a strategic process to address customer reviews is an … [Read more...] about NEW PODCAST EPISODE: Reputation Management Chat with Melanie Borden
NEW PODCAST EPISODE: OTT + Big Words with Ed Steenman
In this Episode of Mostly Automotive Marketing with Matt Wilson, we revisit one of Matt's favorite topics - OTT. Does it sound boring? It's not. If you like Automotive Marketing. If you don't like Automotive Marketing then, yes, it's boring. Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video … [Read more...] about NEW PODCAST EPISODE: OTT + Big Words with Ed Steenman
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Audience Growth, Advances in Features, Targeting, and Data; Support Increased Roas Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT ad spending has seen double-digit increases in recent years, with +54% YoY growth in 2018, 41% in 2019, and 32% in 2020³. There is no going back; … [Read more...] about Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI. Along the way, you hear unique feedback from a handful of consumers that makes you wonder, “If we tweak this approach a bit, could we immediately net more leads or revenue?” So you make a change in midstream, thinking you can … [Read more...] about Is Your Marketing Consistently Failing to Deliver? Check Your Motivations