With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the ranks of Mozilla and Apple in charting a new course for consumer security and privacy standards moving into the future. Now, depending on who you ask, this is either catastrophic news or a big “meh.” As a refresher, remember that … [Read more...] about What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
Advertising
A Facebook Ad Secret to Find Your “Next Ready to Buy” Customer
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However, the concept of targeting in-market buyers gets thrown around a lot, to the point where many advertisers are not really sure what this audience is and how it is defined. For example, is a consumer "in-market" if they intend to buy in … [Read more...] about A Facebook Ad Secret to Find Your “Next Ready to Buy” Customer
Making the Most of Web Traffic During COVID-19
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and everything in between is suffering as customers and dealers alike adhere to social distancing guidelines and best practices for disease prevention. One area that has proven resilient, however, is website traffic. The “quarantine … [Read more...] about Making the Most of Web Traffic During COVID-19
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate through uncharted waters. We want to make smart business decisions during this time so we can thrive in a post COVID-19 world. In response to the pandemic’s impact, Google has compiled a variety of best practices for … [Read more...] about A Roundup of Google’s Latest Best Practices for Your Dealership
Using “Search” for Car Dealers
It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their vehicles from local car dealers. The list of preferences each buyer has is quite vast. However, these buyers have one thing in common, and that is, most of them search their preferred vehicles on the internet. With technology … [Read more...] about Using “Search” for Car Dealers