It's no secret that there is a revolution happening in the automotive industry that, in many ways, has already impacted other industries: Applying automation to every aspect of your business, and more specifically, your digital advertising. You're either buried behind your desk creating specials, or investing thousands of dollars with your agency to do this, and you may or … [Read more...] about Why Automating Your Google Ads is the Future of Your Dealership
Advertising
Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide open on the topic. The outbreak has had a sweeping and profound impact in a short amount of time, and it has been a striking blow to what was a magnificent run of sales dating back to the recession of 2010. How Bad Will Things … [Read more...] about Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use tool to help businesses manage their … [Read more...] about Google My Business: Expert SEO Tips for Auto Dealers
How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event centered around it. This month it might be the “December to Remember” or the “Red Tag Event”. Next month it is going to be “New Year, New Car” or “New Year’s Savings Event “. Whatever the sales event, most … [Read more...] about How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
Professional Athletes Score Big Wins: At Surprisingly Modest Costs
I’m out having lunch with a friend when an ad comes on featuring Seattle Wide Receiver Tyler Lockett for local dealer Auburn Volkswagen. My friend turns to me and says ‘How in the world did you guys get him to do that? It must have cost a fortune!”. Surprisingly, the answer is ”it wasn’t that hard and (don’t tell anyone) it cost a lot less than you think.” Done right. … [Read more...] about Professional Athletes Score Big Wins: At Surprisingly Modest Costs