We’re almost to the halfway point of 2018. How are you feeling about the marketing plan you have in place for this year? (This assumes you do have one in place.) If you ask 10 automotive marketing professionals, you’ll get 10 different answers on what they think you should be doing. That’s because marketing and advertising are very complex, and strategies are simply … [Read more...] about Marketing: Do Your Job and Let Manufacturers Do Theirs
Advertising
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion combined on advertising last year. But while that money is theoretically supposed to drive sales, local dealers continue to find that their advertising spend lacks accountability, even as the spend shifts to digital. So how is it … [Read more...] about How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
How Advertising That Sticks Out Draws Consumer Attention
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear one on the radio, you probably listen carefully because it is your business. Keep in mind that consumers probably don’t pay as much attention. Consumers tend to notice auto advertising only when they are in the market for a car … [Read more...] about How Advertising That Sticks Out Draws Consumer Attention
Hurricane Harvey Made Us Go All In on Digital Marketing . . . and We Had a Record Month
Hurricane Harvey hit the Houston area in late August as a Category 4 storm, dropping more than 40 inches of rain in four days, resulting in widespread flooding and more than $200 billion in damage. Silsbee, Texas, less than 100 miles from Houston, escaped the brunt of the storm, but residents still suffered from flooding and widespread power outages. We closed our … [Read more...] about Hurricane Harvey Made Us Go All In on Digital Marketing . . . and We Had a Record Month
Advertise Authentic Experiences to Drive Shoppers to Your Dealership
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads. Although these commercials might catch consumers’ attention, do they really make a difference in getting a customer to go to that dealership and purchase a car? For more than 10 years, our company has conducted annual research … [Read more...] about Advertise Authentic Experiences to Drive Shoppers to Your Dealership