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Lockdown Spurs Growth of Streaming Video, Driving More Opportunity for Local Dealers

February 5, 2021 by Ed Steenman

video marketing ott

The COVID-19 pandemic has changed many aspects of our lives, including the way we work, learn, shop and communicate. In regards to consumer video consumption, the pandemic hasn't so much changed the paradigm as it has advanced significant trends already in motion, mainly the impacts of cord cutting and streaming on the growth of digital video and the continued audience erosion … [Read more...] about Lockdown Spurs Growth of Streaming Video, Driving More Opportunity for Local Dealers

Smartphones Becoming an Essential Marketing Avenue

January 29, 2021 by Jack Nerad

Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool. Certainly, American consumers relied on their phones long before the pandemic reared its ugly head. But in the midst of the health crisis, the smartphone has become the one indispensable tool in an era when personal interaction has … [Read more...] about Smartphones Becoming an Essential Marketing Avenue

NEW PODCAST EPISODE: The ‘Why Buy’

January 28, 2021 by Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss. A clear cut ‘Why Buy … [Read more...] about NEW PODCAST EPISODE: The ‘Why Buy’

Digital Advertising & Marketing Technologies are Helping Dealers Acquire Inventory Entering 2021

January 27, 2021 by John Sternal

car dealership inventory

Experts believe sales of new vehicles will close 2020 down approximately 15%, which would mark one of the industry’s worst annual declines since at least 1980. In any typical year, this type of ending would illustrate a significant disaster. However, in 2020 there are more than a handful of industry executives thanking their lucky stars it wasn’t worse.  There is new hope … [Read more...] about Digital Advertising & Marketing Technologies are Helping Dealers Acquire Inventory Entering 2021

NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)

January 15, 2021 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it. Pausing your marketing ads and campaigns … [Read more...] about NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)

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