The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend is dedicated to branding—that is, pushing out awareness … [Read more...] about Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
Advertising
How Geofencing and Location-Based Targeting Increase Leads
Historically, automotive dealerships have relied on traditional advertising to connect with their local clientele. But with the recent proliferation of marketing technology and conquest advertising through highly targeted platforms and data, this strategy is no longer the most effective and cost-efficient way to pull in potential car buyers. By implementing geofencing … [Read more...] about How Geofencing and Location-Based Targeting Increase Leads
How OOH Advertising Can Drive Customers to Dealers
The auto industry is harnessing new technologies, giving drivers experiences they’ve only dreamed about. The same is true of out-of-home (OOH) advertising—one of auto marketing’s closest allies. Just as manufacturers are reinventing vehicles today for the ultimate driving experience, OOH is reimagining how marketers can more effectively engage with consumer groups along the … [Read more...] about How OOH Advertising Can Drive Customers to Dealers
Marketing: Do Your Job and Let Manufacturers Do Theirs
We’re almost to the halfway point of 2018. How are you feeling about the marketing plan you have in place for this year? (This assumes you do have one in place.) If you ask 10 automotive marketing professionals, you’ll get 10 different answers on what they think you should be doing. That’s because marketing and advertising are very complex, and strategies are simply … [Read more...] about Marketing: Do Your Job and Let Manufacturers Do Theirs
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion combined on advertising last year. But while that money is theoretically supposed to drive sales, local dealers continue to find that their advertising spend lacks accountability, even as the spend shifts to digital. So how is it … [Read more...] about How to Prove Your Campaigns Are Converting High-Lifetime Value Customers