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Content Marketing

Let Data Be Your Guide: Navigating an Uncertain Sales Environment

April 19, 2021 by Amy Hughes

data analytics

There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic.  Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment

Get More Traffic to Your GMB Pages with User-Generated Content

April 12, 2021 by Brent Albrecht

get more traffic

If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content

OTT Advertising: Auto Retailers & Agency Partners Find New Car Shopper Connections

March 31, 2021 by John Sternal

OTT Advertising

Today's online ecosystem offers an ideal medium for the delivery and consumption of many advertising formats. Unlike traditional television, the internet is universal in how it delivers content as well as a more selective environment for advertising messages. Connected TV (CTV) has become critical for automotive retailers and agency partners looking for a complete-funnel … [Read more...] about OTT Advertising: Auto Retailers & Agency Partners Find New Car Shopper Connections

Social Media Strategy: Top Performing Storytelling Posts

March 22, 2021 by Melanie Borden

social media strategy

"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling" conversations dominated social networks like Linkedin and Clubhouse, marketers and individuals, businesses alike, were already applying this technique on Instagram and Facebook or through their advertising messaging. As a marketer … [Read more...] about Social Media Strategy: Top Performing Storytelling Posts

NEW PODCAST EPISODE: Experimarketing – From Bla to Blog

March 19, 2021 by Colin Carrasquillo

On this episode of Experimarketing, Matt and Colin connect with Terry Lancaster, Dealer Marketing panel member, sales trainer, speaker, and #1 selling author, about the most overlooked tool that a dealer can use to benefit operations, it's blog! Learn the secrets on how to unlock the true power of your dealership's blog! Being there on that high traffic street corner is half … [Read more...] about NEW PODCAST EPISODE: Experimarketing – From Bla to Blog

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  • Let Data Be Your Guide: Navigating an Uncertain Sales Environment
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