There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic. Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment
Content Marketing
Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content
OTT Advertising: Auto Retailers & Agency Partners Find New Car Shopper Connections
Today's online ecosystem offers an ideal medium for the delivery and consumption of many advertising formats. Unlike traditional television, the internet is universal in how it delivers content as well as a more selective environment for advertising messages. Connected TV (CTV) has become critical for automotive retailers and agency partners looking for a complete-funnel … [Read more...] about OTT Advertising: Auto Retailers & Agency Partners Find New Car Shopper Connections
Social Media Strategy: Top Performing Storytelling Posts
"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling" conversations dominated social networks like Linkedin and Clubhouse, marketers and individuals, businesses alike, were already applying this technique on Instagram and Facebook or through their advertising messaging. As a marketer … [Read more...] about Social Media Strategy: Top Performing Storytelling Posts
NEW PODCAST EPISODE: Experimarketing – From Bla to Blog
On this episode of Experimarketing, Matt and Colin connect with Terry Lancaster, Dealer Marketing panel member, sales trainer, speaker, and #1 selling author, about the most overlooked tool that a dealer can use to benefit operations, it's blog! Learn the secrets on how to unlock the true power of your dealership's blog! Being there on that high traffic street corner is half … [Read more...] about NEW PODCAST EPISODE: Experimarketing – From Bla to Blog