When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James McQuivey, “One minute of video is equal to 1.8 million words.” But when … [Read more...] about 5 Steps to Video Marketing Success
Just because your dealership has presence on several different social platforms doesn’t mean you have an effective social media strategy. If you’re like many dealers, you jumped onto the social media bandwagon because you heard from numerous marketing experts that you “must” be on it. You created profiles, post, tweet, share, and even advertise, but you’re not really sure … [Read more...] about Social Media Presence Alone Doesn’t Mean You Have a Strategy
The automotive marketplace is highly competitive, with dealerships, service facilities, and other vehicle-related businesses spending a significant amount of money to persuade consumers to visit them. While most of these organizations are successful in promoting their brand in the marketplace, most are not only failing to secure their brand within their own walls, but paying … [Read more...] about Custom TV Channels Stop Competitors From Advertising in Your Dealership
If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience. People usually agree that video is the most popular content online, and it gives you a tremendous opportunity to jump ahead of your competition by getting it right. If you think having your staff dance in your showroom while … [Read more...] about Is Your Dealership’s Video Marketing Relevant to Its Target Audience?
The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online rather than in person. They do massive amounts of digital research before even making a phone call. And they are hesitant to give out their contact information. From the looks of it, today’s auto shoppers would rather interact … [Read more...] about Going Digital Doesn’t Mean Giving Up the Personal Touch