Have you ever considered that setting up your dealership for success could be as simple as examining your habits? It may sound farfetched, but it's true. Our habits have a big impact on daily life, both in and out of work. Habits have been researched extensively for many years. In fact, this year marks the 31st anniversary of Stephen Covey's best-selling book, … [Read more...] about 4 Steps to Set Your Dealership Marketing Up for Success
Your dealership hours might be 9-to-5, but your customers’ lives are 24/7. Car shopping happens everywhere—in line at the grocery store, sitting at the kitchen counter after the kids have gone to bed, or on the phone over lunch. According to the 2019 CarGurus Buyer Insight Report, 73% of car shoppers research and compare exhaustively to find the right vehicle for them. And … [Read more...] about Three Digital Ways to Convert After-Hours Leads Into Sales
As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide open on the topic. The outbreak has had a sweeping and profound impact in a short amount of time, and it has been a striking blow to what was a magnificent run of sales dating back to the recession of 2010. How Bad Will Things … [Read more...] about Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products with a dealer, installing and onboarding that store, and then ongoing account management, we see a lot of different website setups and digital retail integrations. As a fresh set of eyes on a dealership’s website, we can often offer … [Read more...] about Diminishing Returns: How Many CTAs Should You Have?
‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event centered around it. This month it might be the “December to Remember” or the “Red Tag Event”. Next month it is going to be “New Year, New Car” or “New Year’s Savings Event “. Whatever the sales event, most … [Read more...] about How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition