Let’s finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology companies (refer to Mckinsey recommendation here)-- if we don’t fix some of the biggest problems with its digital ecosystem. It’s complicated. It’s complicated mostly because there are layers of complexities that do … [Read more...] about Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
There’s a good reason that car dealers should be going mad over local campaigns: the results. Now, let’s get something straight first. There are so many variables that influence digital marketing — your local market conditions, budget, tactics, creativity — that no dealership will see the same numbers. You can, however, expect to fall within a range set by our dealer … [Read more...] about Dealer Marketing: Going Loco for Local Campaigns
On this episode of Experimarketing, Colin and Matt connect with Amy Hughes, Senior Director Dealer Intelligence at Experian, to discuss everything data! Data, data, data! In their conversation with Amy, the dynamic duo learns that they're on to something when it comes to marketing towards an individual based upon his or her lifestyle preferences. Marketing for 2021 and … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Buyers Before Your Eyes
Your dealership isn't competing with the dealer next door, it's competing with Netflix. The fight for digital real estate is real. In-market car shoppers are also in-market baby clothes shoppers, or Netflix-obsessed parents, or perhaps college seniors looking for their first apartment. With every Google search comes a story -- a digital footprint-- that tells the internet who … [Read more...] about Your Dealership’s New Unforeseen Competitor. How Will You Keep Up?
On this episode of Experimarketing, Matt and Colin connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss how dealers can leverage User Generated Content (UGC) to increase visibility of dealerships' Google My Business (GMB) listings. There are more types of UGC than you would originally think! Listen to learn more! There are multiple methods to … [Read more...] about NEW PODCAST EPISODE: Experimarketing – UGC for GMB