As dealers commit more and more attention and budget to digital marketing, choosing exactly where to invest becomes a challenge. Complicating that decision is the fact that today’s car shopping journey is more scattered than ever, due to multiple factors: The expectation of transparency and instant availability of informationThe rapid growth in the number of places to … [Read more...] about Research Reveals How Dealerships Optimize Their Digital Marketing Channels
‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event centered around it. This month it might be the “December to Remember” or the “Red Tag Event”. Next month it is going to be “New Year, New Car” or “New Year’s Savings Event “. Whatever the sales event, most … [Read more...] about How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict criteria of pricing, the quality of the coffee, online reviews, and the availability to order online so I can simply walk in and have my coffee ready and waiting. I’ve tried new locations from time to time when online ordering is down or … [Read more...] about Stand Out From the Competition: Let’s Find Your Differentiator
The word “innovation” gets thrown around a lot when we talk about dealers who manage to stay ahead of the curve year after year, even as the industry continues to change around them. But it gets repeated so often that I fear we might be losing sight of what innovation actually is and why it has value for the dealership in the first place. What innovation is not is simply … [Read more...] about Declined Service Work or Targeted Marketing Opportunity?
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership; instead, they often do considerable research online before they ever set foot on a dealership. Sometimes, the car shopper may even purchase a vehicle entirely online. This leaves dealers in a quandary. How do you best reach … [Read more...] about Reshape Your Marketing Efforts Using Audience Segmentation