The word “innovation” gets thrown around a lot when we talk about dealers who manage to stay ahead of the curve year after year, even as the industry continues to change around them. But it gets repeated so often that I fear we might be losing sight of what innovation actually is and why it has value for the dealership in the first place. What innovation is not is simply … [Read more...] about Declined Service Work or Targeted Marketing Opportunity?
Direct Marketing
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership; instead, they often do considerable research online before they ever set foot on a dealership. Sometimes, the car shopper may even purchase a vehicle entirely online. This leaves dealers in a quandary. How do you best reach … [Read more...] about Reshape Your Marketing Efforts Using Audience Segmentation
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is doing something else. Tracking every ad view. As granularity has evolved for digital alternatives such as pay per click, many automotive dealers began to reevaluate the previous effectiveness of … [Read more...] about NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
The Email Follow Up Epidemic
I would like to start out by asking automobile dealers when was the last time that they evaluated the email process and email templates in their CRM systems. Seriously, when was the last time that you actually looked at what is being sent out and when it is being sent out? As part of an ongoing process of analyzing the automotive industry in an effort to constantly improve I … [Read more...] about The Email Follow Up Epidemic
Big Data—Now in a Dealership Near You!
Big data is going to revolutionize the way that dealerships sell vehicles. Using the information a dealership has to connect with customers isn't new, but new technologies have changed what is possible. Before big data, dealerships used what info they could find to try and draw in customers looking for new vehicles or service with direct marketing, email marketing, phone calls, … [Read more...] about Big Data—Now in a Dealership Near You!