If there is a lesson to be learned from the first half of 2020, it's that things can change—fast. The COVID-19 pandemic has left an undeniable impact on the automotive sector, but we know that, as an industry, we will move forward and succeed. As we navigate the weeks and months ahead, every aspect of the dealership will have a role to play. As marketers, our role is … [Read more...] about Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or as close to normal as we can get. While it's true that some restrictions will likely be in place for a while (social distancing, face coverings, contactless purchases, and service, etc.), it's also true that as the economy gets … [Read more...] about Did You Learn the Right Lessons From COVID19?
With emerging markets on the rise and a complete shift in consumer behavior, dealers are forced to get even more competitive (who knew this was possible) and win market share in the digital space. Think about it. In the past five months, COVID-19 has completely reshaped the way consumers think about living their lives. Single car suburban families are now … [Read more...] about Emerging Incentives Will Drive Demand. Here’s How Your Dealership Can Capitalize
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the ranks of Mozilla and Apple in charting a new course for consumer security and privacy standards moving into the future. Now, depending on who you ask, this is either catastrophic news or a big “meh.” As a refresher, remember that … [Read more...] about What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However, the concept of targeting in-market buyers gets thrown around a lot, to the point where many advertisers are not really sure what this audience is and how it is defined. For example, is a consumer "in-market" if they intend to buy in … [Read more...] about A Facebook Ad Secret to Find Your “Next Ready to Buy” Customer