Everyone likes getting free stuff, airline miles, goody bags, and the best free item of all time, money are just a few of the things people like to get for free. It’s no secret that giving people free things is a great way to promote your company or service. Branded giveaways are a way to make a connection to your audience and put your logo into their hands in a way that will … [Read more...] about Five of the Biggest Giveaways of All Time
Did my headline stop your scanning eyes? That’s how an IntelligentMail direct marketing campaign grabs the attention of your customers and then pulls them directly into your dealership. IntelligentMail is a unique collaboration of on-demand digital color printing with customer and vehicle-specific data. The data pulled from the customer database is used to create compelling … [Read more...] about How Does $40K Gross on a $4K Investment Sound?
When it comes to ways in which you can make your business stand out, merchandise featuring your company’s name and logo can always do the trick. This is a time-tested method of getting your potential clients to remember you. For a business that truly knows how to use merchandise as a way of promoting products and rewarding loyalty, smartly exploiting any and all … [Read more...] about Five Merchandise Ideas Worth Printing Your Brand On
We live in a technological age of speed and convenience. Most people receive their bills via email and pay them online. Knowing this, why are you still using tired direct-mail campaigns that are 30 percent as effective as they potentially could be? … [Read more...] about The Future of Direct Response Direct Mail
So you’ve heard about this interesting new marketing innovation called Personalized URLs or PURLs; there is definitely a buzz associated with them right now and with good cause. Here are five reasons to add PURLs to your direct mail today: Increased Response By incorporating PURLs instead of mailing the same old generic piece, you can send a completely customized page, … [Read more...] about The Top Five Reasons to Add PURLs to Your Direct Mail Marketing