There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic. Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment
Internet Marketing
Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content
Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
NEW PODCAST EPISODE: Experimarketing – From Bla to Blog
On this episode of Experimarketing, Matt and Colin connect with Terry Lancaster, Dealer Marketing panel member, sales trainer, speaker, and #1 selling author, about the most overlooked tool that a dealer can use to benefit operations, it's blog! Learn the secrets on how to unlock the true power of your dealership's blog! Being there on that high traffic street corner is half … [Read more...] about NEW PODCAST EPISODE: Experimarketing – From Bla to Blog
Why Your Dealership Needs To Actually Use Your Blog
If you want to keep a secret, secret…If you'd rather not air your dirty laundry in public...If you don't want anyone ever to find out what you did that one time in college…Here's the best place to hide that information from the world….Page two of Google search results. Searchers are 10x more likely to click on the first result than on the 7th-10 listed website, according to … [Read more...] about Why Your Dealership Needs To Actually Use Your Blog