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Internet Marketing

NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)

January 15, 2021 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it. Pausing your marketing ads and campaigns … [Read more...] about NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)

NEW PODCAST EPISODE: Better Safe Than Sorry

January 11, 2021 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson, Tom Kline from Dealer Marketing Magazine tells us a story about trying to buy a car, the deceptive advertising he encountered and how it can be harmful to dealers. Someone at your dealership or a responsible professional third party (but not someone in the sales department!) should be monitoring your website on … [Read more...] about NEW PODCAST EPISODE: Better Safe Than Sorry

NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results

January 7, 2021 by Colin Carrasquillo

On this episode of Experimarketing, Colin and Matt connect with Brent Albrecht, VP of Business Development at Friendemic; the gang discuss optimizing a dealership's Google My Business listing and leveraging Google reviews as a part of a dealership's advertising plans and SEO strategy for 2021 and beyond! Google My Business is some of the best quality traffic a dealer can … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results

NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond

December 31, 2020 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about marketing to dealers in 2020. If you’re an agency or vendor to dealers you’re familiar with the challenges we’ve all been facing in 2020. How do you get “in front of” dealers during Covid? How can you retain your current customers? In this episode I chat with Michael Aufmuth from EliteFI about how his … [Read more...] about NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond

The Importance of Reviews in Your Google AdWords Strategy

December 28, 2020 by Brent Albrecht

SEO Adwords

In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to increase your appearance in consumer searches. Reviews will also impact the ROI of your Google Adwords campaigns, and so it’s important to understand how reviews come into play for advertisers before you commit to a substantial … [Read more...] about The Importance of Reviews in Your Google AdWords Strategy

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Recently Published

  • NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)
  • Creating the Ultimate Dealership Customer Experience
  • NEW PODCAST EPISODE: Better Safe Than Sorry
  • Harmful Dealership Advertising: The Lollipop 1 Model
  • NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results

Podcast: Inside Auto with Ilana Shabtay

Podcast: Carearing with Laurie Halter

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