Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian – is combining to put the squeeze on your variable operations. Indeed, recent NADA reports show the average fixed operations department provides approximately 50 percent of their dealership’s gross profits – and yet, most … [Read more...] about Want to be Profitable for the Long Term? Rethink How You Approach Service Marketing
Internet Marketing
A Salesperson’s POV on Digital Retailing
The automotive industry’s shift into digital retailing is no longer a possibility, but a reality. With the accessibility of information and commerce tools on any device, car buyers have already started to expect an experience closer to that of shopping on Amazon, Apple, or even Walmart. In fact, a recent Cox study showed that 83% of car buyers want to do all or some of the … [Read more...] about A Salesperson’s POV on Digital Retailing
How Influencer Marketing Helps Boost Brand and Dealership Growth
Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance—especially in automotive circles. The notion behind influencer marketing has made its rounds with celebrity endorsements in the auto industry, leveraging the celebrities’ following to boost brand awareness, and of course, sales. Automotive campaigns … [Read more...] about How Influencer Marketing Helps Boost Brand and Dealership Growth
Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend is dedicated to branding—that is, pushing out awareness … [Read more...] about Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
How to Turn One-Time Buyers Into Customers for Life
Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of a salesperson. The salesperson makes a compelling case for buying the vehicle, the customer signs the papers, and drives off in their new purchase. Then what? For future growth, it’s critical to make that first sale—but that’s … [Read more...] about How to Turn One-Time Buyers Into Customers for Life