On December 21, news had spread that the man behind most of what we do in this industry today had passed away, well respected industry legend, Ralph Paglia. As I write this article, I am sad about our loss but I am thrilled about what he left us with. He left us with the blueprint that has changed the entire automotive industry from a digital marketing perspective. Anyone that … [Read more...] about In Honor Of Our Godfather of Automotive Marketing: Ralph Paglia
Internet Marketing
NEW PODCAST EPISODE: Experimarketing – If You’re Not Mobile First, You’re Last
On this episode of Experimarketing, Matt and Colin connect with Dealer Marketing Magazine expert panelist and accomplished author Jack Nerad, to discuss mobile-first advertising in 2021 and beyond! A strong majority of respondents to the survey said they use their phones to research car models and specs (66%) and compare prices (74%). Listen below. Read the … [Read more...] about NEW PODCAST EPISODE: Experimarketing – If You’re Not Mobile First, You’re Last
NEW PODCAST EPISODE: Experimarketing – CX to Success
On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success! Customer experience is the next competitive battleground. Listen below. Read the article that inspired this episode. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – CX to Success
Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
I started my journey with the auto industry in early 2009 in a position of business development for an automotive tech company. At that time, I knew no one who worked at a car dealership. There was very little public information about marketing roles in car dealerships. Today, I run an in-house agency that I created. I oversee all of the marketing for a large auto … [Read more...] about Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool. Certainly, American consumers relied on their phones long before the pandemic reared its ugly head. But in the midst of the health crisis, the smartphone has become the one indispensable tool in an era when personal interaction has … [Read more...] about Smartphones Becoming an Essential Marketing Avenue