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Internet Marketing

The Importance of Reviews in Your Google AdWords Strategy

December 28, 2020 by Brent Albrecht

SEO Adwords

In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to increase your appearance in consumer searches. Reviews will also impact the ROI of your Google Adwords campaigns, and so it’s important to understand how reviews come into play for advertisers before you commit to a substantial … [Read more...] about The Importance of Reviews in Your Google AdWords Strategy

Now Is Not the Time to Pause Marketing Spend

December 21, 2020 by Ilana Shabtay

Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new normal and chaotic time in history. COVID-19 is changing the way we shop for groceries, plan weddings, and sell.  But as we assess the investments we're making and cut back to play it safe, stopping marketing efforts all … [Read more...] about Now Is Not the Time to Pause Marketing Spend

Online Reviews: The Golden Key to a Solid SEO Strategy

December 17, 2020 by Brent Albrecht

We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the motive for actively managing reviews focuses on a couple of different objectives. One is to comply with OEM standards or excellence programs. For example, both General Motors and FCA require that dealers enroll in a Reputation … [Read more...] about Online Reviews: The Golden Key to a Solid SEO Strategy

Supercharge Your Dealership’s 2021 Marketing Strategy With Press Releases

December 15, 2020 by Melanie Borden

But why

It is hard to believe that we are in the month of December already! The end of year wrap up and the planning for 2021 marketing and advertising is underway.  If you are just starting to follow my content, I am the Vice President of Marketing for Celebrity Motor Cars. Celebrity Motor Cars is a luxury auto group in the greater New York City market that consists of the … [Read more...] about Supercharge Your Dealership’s 2021 Marketing Strategy With Press Releases

Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

December 10, 2020 by Amy Hughes

wasted ad spend

At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant, and realistically, it still is; our landscape is still unfolding. But we can't wait for the "new normal" to settle in. We need to continue to navigate and adapt, which means assessing and controlling what the new normal looks like … [Read more...] about Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

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