It’s the most wonderful time of the year—well, almost. It’s also the beginning of the most hectic and daunting period of time: fourth quarter, when dealerships are focused on hitting the highest sales targets of the year. The key to success during this challenging quarter? Advanced, detailed planning—using the right processes and technology. Now is the perfect time for … [Read more...] about How Dealers Can Start Preparing for the Holidays Now
Internet Marketing
Lead Provider Awards 2018 Winners
Conversica, the leader in conversational artificial intelligence (AI) for business and the only provider of AI-driven lead engagement software for dealerships, is proud to announce the winners of its first-annual Lead Provider Awards, honoring excellence among the nation’s top automotive lead providers. Ten outstanding companies have been honored in seven categories: … [Read more...] about Lead Provider Awards 2018 Winners
How In-Market Audiences Boost Your Dealership’s Paid-Search Performance
Have you noticed a change to your Google Ads? I’m not talking about the recent rebrand the company announced. I’m talking about the all-new in-market audiences feature Google unrolled last month. Available in both Bing Ads and Google Ads, in-market audiences gives search marketers a brand new tool to reach audiences on the search engine results page (SERP) in a more targeted … [Read more...] about How In-Market Audiences Boost Your Dealership’s Paid-Search Performance
Why Marketing Based on Customer Data Delivers the Best Results
Although creative is still an important component of marketing campaigns, it’s hard to dispute that marketing based on customer data delivers the best results. For example, in the average dealership the top 20% of customers deliver 79% of gross profits. Meanwhile, the bottom 20% of your customers result in a net loss for most dealers. Your marketing messages and frequency … [Read more...] about Why Marketing Based on Customer Data Delivers the Best Results
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook. Between its selling of user data, charges of interference in elections (inadvertent or otherwise), and its vulnerability to manipulation by “fake news” and divisive elements, Mark Zuckerberg’s social media behemoth has seen its … [Read more...] about 5 Secrets of Social Media Marketing for Dealerships