On this episode of Experimarketing, Colin and Matt connect with Brent Albrecht, VP of Business Development at Friendemic; the gang discuss optimizing a dealership's Google My Business listing and leveraging Google reviews as a part of a dealership's advertising plans and SEO strategy for 2021 and beyond! Google My Business is some of the best quality traffic a dealer can … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results
Lead Generation
NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about marketing to dealers in 2020. If you’re an agency or vendor to dealers you’re familiar with the challenges we’ve all been facing in 2020. How do you get “in front of” dealers during Covid? How can you retain your current customers? In this episode I chat with Michael Aufmuth from EliteFI about how his … [Read more...] about NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond
The Importance of Reviews in Your Google AdWords Strategy
In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to increase your appearance in consumer searches. Reviews will also impact the ROI of your Google Adwords campaigns, and so it’s important to understand how reviews come into play for advertisers before you commit to a substantial … [Read more...] about The Importance of Reviews in Your Google AdWords Strategy
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the motive for actively managing reviews focuses on a couple of different objectives. One is to comply with OEM standards or excellence programs. For example, both General Motors and FCA require that dealers enroll in a Reputation … [Read more...] about Online Reviews: The Golden Key to a Solid SEO Strategy
Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had
We talk a lot in our industry about meeting the customer where they live and creating a frictionless sales experience. While these things are important, they are also expected in 2020. If you think about the technology we encounter every day, we're tapping into a whole different level of seamless customer experience. Automotive has yet to take advantage of this strong … [Read more...] about Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had