Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI. Along the way, you hear unique feedback from a handful of consumers that makes you wonder, “If we tweak this approach a bit, could we immediately net more leads or revenue?” So you make a change in midstream, thinking you can … [Read more...] about Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a better flavor with the years. But what do wine and marketing have in common? Well, aside from the fact … [Read more...] about Why Automation Is Like Fine Wine – and the Data Thereto
If there is a lesson to be learned from the first half of 2020, it's that things can change—fast. The COVID-19 pandemic has left an undeniable impact on the automotive sector, but we know that, as an industry, we will move forward and succeed. As we navigate the weeks and months ahead, every aspect of the dealership will have a role to play. As marketers, our role is … [Read more...] about Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or as close to normal as we can get. While it's true that some restrictions will likely be in place for a while (social distancing, face coverings, contactless purchases, and service, etc.), it's also true that as the economy gets … [Read more...] about Did You Learn the Right Lessons From COVID19?
With emerging markets on the rise and a complete shift in consumer behavior, dealers are forced to get even more competitive (who knew this was possible) and win market share in the digital space. Think about it. In the past five months, COVID-19 has completely reshaped the way consumers think about living their lives. Single car suburban families are now … [Read more...] about Emerging Incentives Will Drive Demand. Here’s How Your Dealership Can Capitalize