Reaching customers online can drive sales before they visit dealerships With the power of the internet at their fingertips, consumers of all ages increasingly research what they want to buy before making their purchases. In the U.S. alone, it is projected that by 2021 230.5 million people will be shopping online, up from 209.6 million in 2016. It’s a sign that they are … [Read more...] about The Impact of Digital Marketing and Online Car Sales
When it comes to the secret for business success, the tried and true answer is location, location, location. When it comes to the secret for advertising success, the answer should be target, target, target. Especially when running Facebook Ads, where I would say that the ability to target your message to very specific audiences is one of the platform’s greatest strengths. When … [Read more...] about For Better Facebook Ads Results: Target, Target, Target!
New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While your experience at each dealership and the subsequent service may be different, the actual product is always the same. On the other hand, a 2016 pre-owned black Corolla LE is unique, as the mileage, condition, and history of that … [Read more...] about Modernize Your Website: Treat New Cars Like The Commodity Product They Are
It's no secret that there is a revolution happening in the automotive industry that, in many ways, has already impacted other industries: Applying automation to every aspect of your business, and more specifically, your digital advertising. You're either buried behind your desk creating specials, or investing thousands of dollars with your agency to do this, and you may or … [Read more...] about Why Automating Your Google Ads is the Future of Your Dealership
Have you ever considered that setting up your dealership for success could be as simple as examining your habits? It may sound farfetched, but it's true. Our habits have a big impact on daily life, both in and out of work. Habits have been researched extensively for many years. In fact, this year marks the 31st anniversary of Stephen Covey's best-selling book, … [Read more...] about 4 Steps to Set Your Dealership Marketing Up for Success