On this episode of Experimarketing, Colin and Matt connect with Brent Albrecht, VP of Business Development at Friendemic; the gang discuss optimizing a dealership's Google My Business listing and leveraging Google reviews as a part of a dealership's advertising plans and SEO strategy for 2021 and beyond! Google My Business is some of the best quality traffic a dealer can … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results
Marketing
5 Lessons From the InsideAuto Podcast as We Enter 2021
The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of the pandemic, it covers everything from productive quarantine hobbies to effective marketing as we encounter the dynamic market. Below is a roundup of the best tips and tricks from top automotive professionals that … [Read more...] about 5 Lessons From the InsideAuto Podcast as We Enter 2021
NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about marketing to dealers in 2020. If you’re an agency or vendor to dealers you’re familiar with the challenges we’ve all been facing in 2020. How do you get “in front of” dealers during Covid? How can you retain your current customers? In this episode I chat with Michael Aufmuth from EliteFI about how his … [Read more...] about NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond
The Importance of Reviews in Your Google AdWords Strategy
In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to increase your appearance in consumer searches. Reviews will also impact the ROI of your Google Adwords campaigns, and so it’s important to understand how reviews come into play for advertisers before you commit to a substantial … [Read more...] about The Importance of Reviews in Your Google AdWords Strategy
Now Is Not the Time to Pause Marketing Spend
Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new normal and chaotic time in history. COVID-19 is changing the way we shop for groceries, plan weddings, and sell. But as we assess the investments we're making and cut back to play it safe, stopping marketing efforts all … [Read more...] about Now Is Not the Time to Pause Marketing Spend