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Marketing

NEW PODCAST EPISODE: In the Year 2030 with Dennis Ephlin

December 11, 2020 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson, Matt and Dennis chat about the future. What will automotive look like in the year 2030? Dennis Ephlin, Associate Partner, and Digital Transformation Expert at IBM joins Matt to discuss what he thinks automotive will look like in 10 years. The industry will have to find new revenue sources, new offerings, and … [Read more...] about NEW PODCAST EPISODE: In the Year 2030 with Dennis Ephlin

Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

December 10, 2020 by Amy Hughes

wasted ad spend

At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant, and realistically, it still is; our landscape is still unfolding. But we can't wait for the "new normal" to settle in. We need to continue to navigate and adapt, which means assessing and controlling what the new normal looks like … [Read more...] about Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

NEW PODCAST EPISODE: Automation Nation – Experimarketing

November 24, 2020 by Matt Wilson

Dealer marketing podcast

On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond! Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Automation Nation – Experimarketing

NEW PODCAST EPISODE: Reputation Management Chat with Melanie Borden

November 19, 2020 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about one of Matt’s favorite topics – reputation. What’s more important that your stores reputation? The answer is most likely, nothing! 92% of consumers now read online reviews vs. 88% in 2014– Vendasta report In a car dealership today, having a strategic process to address customer reviews is an … [Read more...] about NEW PODCAST EPISODE: Reputation Management Chat with Melanie Borden

NEW PODCAST EPISODE: OTT + Big Words with Ed Steenman

November 17, 2020 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson, we revisit one of Matt's favorite topics - OTT. Does it sound boring? It's not. If you like Automotive Marketing. If you don't like Automotive Marketing then, yes, it's boring. Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video … [Read more...] about NEW PODCAST EPISODE: OTT + Big Words with Ed Steenman

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