If you want to keep a secret, secret…If you'd rather not air your dirty laundry in public...If you don't want anyone ever to find out what you did that one time in college…Here's the best place to hide that information from the world….Page two of Google search results. Searchers are 10x more likely to click on the first result than on the 7th-10 listed website, according to … [Read more...] about Why Your Dealership Needs To Actually Use Your Blog
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Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool. Certainly, American consumers relied on their phones long before the pandemic reared its ugly head. But in the midst of the health crisis, the smartphone has become the one indispensable tool in an era when personal interaction has … [Read more...] about Smartphones Becoming an Essential Marketing Avenue
Now Is Not the Time to Pause Marketing Spend
Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new normal and chaotic time in history. COVID-19 is changing the way we shop for groceries, plan weddings, and sell. But as we assess the investments we're making and cut back to play it safe, stopping marketing efforts all … [Read more...] about Now Is Not the Time to Pause Marketing Spend
Reducing Wasted Ad Spend: The Key to Thriving in the New Normal
At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant, and realistically, it still is; our landscape is still unfolding. But we can't wait for the "new normal" to settle in. We need to continue to navigate and adapt, which means assessing and controlling what the new normal looks like … [Read more...] about Reducing Wasted Ad Spend: The Key to Thriving in the New Normal
Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had
We talk a lot in our industry about meeting the customer where they live and creating a frictionless sales experience. While these things are important, they are also expected in 2020. If you think about the technology we encounter every day, we're tapping into a whole different level of seamless customer experience. Automotive has yet to take advantage of this strong … [Read more...] about Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had