Dealer Marketing Magazine

Paid Search

What Your Dealership Needs to Know to Drive More Traffic Without Driving Up Your PPC Budget

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In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a greater emphasis on digital marketing in the automotive space, the more efficient you buy, the more cars you will be able to sell with the same budget. Over the years Google’s paid search ad auction has changed a great deal. This … [Read more...] about What Your Dealership Needs to Know to Drive More Traffic Without Driving Up Your PPC Budget

Hiring an SEO Agency for Your Dealership? Know the 6 Questions to Ask Before Signing on the Dotted Line

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Are you thinking about hiring an SEO Agency to help increase your dealership’s online presence? SEO is a great way to do this, but if you’ve never hired and SEO agency before or you’ve had a bad experience in the past, it could be difficult to know exactly what to look for. Here are the top 6 questions to ask a prospective SEO agency so you can ensure you’re making the best … [Read more...] about Hiring an SEO Agency for Your Dealership? Know the 6 Questions to Ask Before Signing on the Dotted Line

Three Tips to Improve Your Google Search Ranking

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With thousands of websites and blogs vying for the same high ranking on Google's search results, great content just isn't cutting it anymore. While having quality content that your readers will both enjoy and share is still key to a great page ranking, there are many behind the scenes SEO practices that you should be implementing if you wish to beat out the competition. … [Read more...] about Three Tips to Improve Your Google Search Ranking

Google Devalues Another Link Building Tactic. So, What’s next?

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This post is taking stock of Google’s latest announcement of devaluing press releases as legitimate link building strategy. As part of continually trying to improve the process of how search engine rankings are to come about, press releases with lots of links that could potentially be used for organic link building are being deemed as paid links. … [Read more...] about Google Devalues Another Link Building Tactic. So, What’s next?