From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing. As of fall 2019, 51% (144 million) of the US population had listened to a podcast, and 21% listened weekly. While podcasting has largely been a national play, it's now reached the point where an increasing number of opportunities are … [Read more...] about Podcasting Provides New Opportunities for Local Auto Dealers
Reaching customers online can drive sales before they visit dealerships With the power of the internet at their fingertips, consumers of all ages increasingly research what they want to buy before making their purchases. In the U.S. alone, it is projected that by 2021 230.5 million people will be shopping online, up from 209.6 million in 2016. It’s a sign that they are … [Read more...] about The Impact of Digital Marketing and Online Car Sales
When it comes to the secret for business success, the tried and true answer is location, location, location. When it comes to the secret for advertising success, the answer should be target, target, target. Especially when running Facebook Ads, where I would say that the ability to target your message to very specific audiences is one of the platform’s greatest strengths. When … [Read more...] about For Better Facebook Ads Results: Target, Target, Target!
It's no secret that there is a revolution happening in the automotive industry that, in many ways, has already impacted other industries: Applying automation to every aspect of your business, and more specifically, your digital advertising. You're either buried behind your desk creating specials, or investing thousands of dollars with your agency to do this, and you may or … [Read more...] about Why Automating Your Google Ads is the Future of Your Dealership
Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?