A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say we were surprised by the amount of vanity metrics used by some agencies, but truth be told - it’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, … [Read more...] about The Art of Detecting Manipulations in Marketing Reports
SEO
How SEO will Help your Car Dealership Improve Sales
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search online today. Search engine optimization is what Google and other websites utilize for organic search results, when people are looking for a product or service (ie, car dealerships). For example, when someone goes to Google and types … [Read more...] about How SEO will Help your Car Dealership Improve Sales
3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s understanding of the consumer’s shift to the internet for the purpose of car shopping. Despite allocating dollars to digital platforms, the marketing cost per car sold has remained nearly the same: $762 for luxury vehicles and … [Read more...] about 3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
Fight Inventory Bloat By Using New TV Advertising Attribution Techniques
It’s a reality of retail that at some point in the year, every seller will have outdated or slow-moving product. For auto dealers, that inventory bloat can be especially painful. Although we know from experience that television advertising is one of the most effective ways to move cars from dealerships, it’s paramount to be able to test price-offer discounts quickly. But in … [Read more...] about Fight Inventory Bloat By Using New TV Advertising Attribution Techniques
How Local SEO Helps You Outsmart the Competition
How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do you track all this? Does local SEO really matter for auto dealers? The answers to … [Read more...] about How Local SEO Helps You Outsmart the Competition