In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to increase your appearance in consumer searches. Reviews will also impact the ROI of your Google Adwords campaigns, and so it’s important to understand how reviews come into play for advertisers before you commit to a substantial … [Read more...] about The Importance of Reviews in Your Google AdWords Strategy
SEO
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the motive for actively managing reviews focuses on a couple of different objectives. One is to comply with OEM standards or excellence programs. For example, both General Motors and FCA require that dealers enroll in a Reputation … [Read more...] about Online Reviews: The Golden Key to a Solid SEO Strategy
Supercharge Your Dealership’s 2021 Marketing Strategy With Press Releases
It is hard to believe that we are in the month of December already! The end of year wrap up and the planning for 2021 marketing and advertising is underway. If you are just starting to follow my content, I am the Vice President of Marketing for Celebrity Motor Cars. Celebrity Motor Cars is a luxury auto group in the greater New York City market that consists of the … [Read more...] about Supercharge Your Dealership’s 2021 Marketing Strategy With Press Releases
A Time-Lapse of Automotive Retailing & the BDC as We Know It
Remember the days when internet leads were coming in by fax just like the daily lunch specials from the local pizzeria still do? Those were the days that, sadly, I did not experience as I started selling cars just as CRM tools became popular. I remember the Internet Sales department consisting of salespeople that gave prices, created appointments, and sold vehicles directly to … [Read more...] about A Time-Lapse of Automotive Retailing & the BDC as We Know It
Why Now is the Time to Revisit Your SEO Strategy
Your Customers Attitudes, Behaviors and Expectations Are Changing I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the Tier 3 dealerships in this new normal? Kantar, a leading worldwide research firm, canvassed over 100,000 people’s opinion in over 60 markets and published … [Read more...] about Why Now is the Time to Revisit Your SEO Strategy