How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do you track all this? Does local SEO really matter for auto dealers? The answers to … [Read more...] about How Local SEO Helps You Outsmart the Competition
In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top of Google aren’t necessarily the best ones out there. The dealers they find are the ones who know how to best optimize their website for search. In this article, I’ll look at five proven SEO tips to help improve your organic … [Read more...] about 5 Proven SEO Tips for Dealerships
Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let's discuss the impact of search engines on the car buyer’s journey, and particularly the changing face of Google’s search engine results pages (SERPs). The number of different search results have been increasing in … [Read more...] about What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
Millions of users make local searches each and every day—and they’re looking for businesses just like your dealership. One quick search and they could turn into a repeat customer. But what if instead of finding your business when making that search, potential customers find a competing dealership instead? That’s why search engine optimization (SEO) is so important to the … [Read more...] about How Local SEO Drives More Customers to Your Dealership
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto dealer selling commoditized products that are widely available, your ability to target the right audience with the right message at the right time becomes doubly important. It’s not an oversimplification to say that the primary … [Read more...] about Promotion Extensions: Google’s New Digital Marketing Superhero