Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let's discuss the impact of search engines on the car buyer’s journey, and particularly the changing face of Google’s search engine results pages (SERPs). The number of different search results have been increasing in … [Read more...] about What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
Millions of users make local searches each and every day—and they’re looking for businesses just like your dealership. One quick search and they could turn into a repeat customer. But what if instead of finding your business when making that search, potential customers find a competing dealership instead? That’s why search engine optimization (SEO) is so important to the … [Read more...] about How Local SEO Drives More Customers to Your Dealership
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto dealer selling commoditized products that are widely available, your ability to target the right audience with the right message at the right time becomes doubly important. It’s not an oversimplification to say that the primary … [Read more...] about Promotion Extensions: Google’s New Digital Marketing Superhero
According to by BIA/Kelsey’s “Insights into Local Advertising—Automotive Vertical” report, automotive dealers and manufacturers are projected to spend $12.06 billion on local advertising in the U.S. during 2017. Because there are more than 16,700 new-vehicle dealerships in the U.S. alone, it’s imperative for your location to stand out in every local search to increase foot … [Read more...] about Make Local Search a Priority in Your Marketing Strategy
Dealer groups have unique needs, challenges, and opportunities, all of which extend to their digital strategy. A typical scenario includes owning a website for each dealership location, along with a portal site that acts as a branded hub, encompassing all of the dealerships in the group. From a search standpoint, owning a network of sites has tremendous value. But … [Read more...] about 4 Unique SEO Challenges Faced by Dealer Groups