We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a better flavor with the years. But what do wine and marketing have in common? Well, aside from the fact … [Read more...] about Why Automation Is Like Fine Wine – and the Data Thereto
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The Pandemic’s Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital infrastructure. Outdated solutions, like traditional marketing agencies, simply didn’t cut it anymore. And for dealers, relying on intuition, and ‘what worked last month’ quickly became a thing of the past. While many dealerships … [Read more...] about The Pandemic’s Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
They Called it Facebook for a Reason
A phone rings in the middle of the night, startling a grumpy middle-aged college dean back into consciousness. The computer servers at Harvard are crashing. A sophomore student named Mark Zuckerberg has hacked together a little program called Facemash that allows students campus-wide to vote on which undergraduate's pictures are hotter. Harvard's limited computing … [Read more...] about They Called it Facebook for a Reason
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles—whether it’s due to an expiring lease, delayed upgrade, or repair issue that was put on the backburner—will return. When coronavirus restrictions start to lift and the economy begins to hum again, you want to be the dealer that shoppers turn to. Even though it may feel like activity has come to an … [Read more...] about Brand Building Tips for Dealerships During COVID-19
Facebook Ads for Your Dealership: 10 Ideas To Get You Started
In my last article, the message was focused on running more Facebook Ads campaigns, and to put your focus on targeting: the right message, the right audience, with the right goal. The goal was not to create just one ad campaign that would appeal to absolutely everyone. The logical follow-up question then would be: “So how many campaigns are you saying I should run?” Let’s work … [Read more...] about Facebook Ads for Your Dealership: 10 Ideas To Get You Started