The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook. Between its selling of user data, charges of interference in elections (inadvertent or otherwise), and its vulnerability to manipulation by “fake news” and divisive elements, Mark Zuckerberg’s social media behemoth has seen its … [Read more...] about 5 Secrets of Social Media Marketing for Dealerships
Social Media
Facebook Cheat Sheet
5 Social Media Myths
How to Use Social Media Channels to Generate More Leads
For many years, dealers have been told that social media channels can’t be used like other marketing channels. We’ve heard that social media is best for “soft marketing” objectives, such as raising brand awareness and increasing likeability, and that social shouldn’t be used for selling. Times have changed. Thanks to big data, predictive analytics, and automated marketing, … [Read more...] about How to Use Social Media Channels to Generate More Leads
October App of the Month: myKaarma
myKaarma is the communication and payments platform of choice for the nation’s top automotive manufacturers and groups alike—enabling a consistent high-quality service experience for their brand’s customers. Service departments enjoy an average lift in dollars per repair order (RO) of 37%, a 50% reduction in voicemails left with advisors, a 100% reduction in authorization … [Read more...] about October App of the Month: myKaarma