If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content
Social Media
Social Media Strategy: Top Performing Storytelling Posts
"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling" conversations dominated social networks like Linkedin and Clubhouse, marketers and individuals, businesses alike, were already applying this technique on Instagram and Facebook or through their advertising messaging. As a marketer … [Read more...] about Social Media Strategy: Top Performing Storytelling Posts
NEW PODCAST EPISODE: Experimarketing – If You’re Not Mobile First, You’re Last
On this episode of Experimarketing, Matt and Colin connect with Dealer Marketing Magazine expert panelist and accomplished author Jack Nerad, to discuss mobile-first advertising in 2021 and beyond! A strong majority of respondents to the survey said they use their phones to research car models and specs (66%) and compare prices (74%). Listen below. Read the … [Read more...] about NEW PODCAST EPISODE: Experimarketing – If You’re Not Mobile First, You’re Last
Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
I started my journey with the auto industry in early 2009 in a position of business development for an automotive tech company. At that time, I knew no one who worked at a car dealership. There was very little public information about marketing roles in car dealerships. Today, I run an in-house agency that I created. I oversee all of the marketing for a large auto … [Read more...] about Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
If we have been connected for some time on LinkedIn, you will have observed a big change in my posting activities. I've been a LinkedIn member since 2014. In December 2019, I asked myself what I could do more of to help serve others while bringing value to myself and the company I work for. Since I work in marketing, I decided to focus on marketing, and to "do as I say," which … [Read more...] about 3 Easy Tips to Rev Up Your Personal LinkedIn Strategy