In my last article, the message was focused on running more Facebook Ads campaigns, and to put your focus on targeting: the right message, the right audience, with the right goal. The goal was not to create just one ad campaign that would appeal to absolutely everyone. The logical follow-up question then would be: “So how many campaigns are you saying I should run?” Let’s work … [Read more...] about Facebook Ads for Your Dealership: 10 Ideas To Get You Started
When it comes to the secret for business success, the tried and true answer is location, location, location. When it comes to the secret for advertising success, the answer should be target, target, target. Especially when running Facebook Ads, where I would say that the ability to target your message to very specific audiences is one of the platform’s greatest strengths. When … [Read more...] about For Better Facebook Ads Results: Target, Target, Target!
As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide open on the topic. The outbreak has had a sweeping and profound impact in a short amount of time, and it has been a striking blow to what was a magnificent run of sales dating back to the recession of 2010. How Bad Will Things … [Read more...] about Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products with a dealer, installing and onboarding that store, and then ongoing account management, we see a lot of different website setups and digital retail integrations. As a fresh set of eyes on a dealership’s website, we can often offer … [Read more...] about Diminishing Returns: How Many CTAs Should You Have?
As dealers commit more and more attention and budget to digital marketing, choosing exactly where to invest becomes a challenge. Complicating that decision is the fact that today’s car shopping journey is more scattered than ever, due to multiple factors: The expectation of transparency and instant availability of informationThe rapid growth in the number of places to … [Read more...] about Research Reveals How Dealerships Optimize Their Digital Marketing Channels