The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of the pandemic, it covers everything from productive quarantine hobbies to effective marketing as we encounter the dynamic market. Below is a roundup of the best tips and tricks from top automotive professionals that … [Read more...] about 5 Lessons From the InsideAuto Podcast as We Enter 2021
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Supercharge Your Dealership’s 2021 Marketing Strategy With Press Releases
It is hard to believe that we are in the month of December already! The end of year wrap up and the planning for 2021 marketing and advertising is underway. If you are just starting to follow my content, I am the Vice President of Marketing for Celebrity Motor Cars. Celebrity Motor Cars is a luxury auto group in the greater New York City market that consists of the … [Read more...] about Supercharge Your Dealership’s 2021 Marketing Strategy With Press Releases
Your Dealership’s Not So Secret Marketing Weapon
If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer. The manufacturers come in every few years and force, coerce, and cajole their dealers into spending millions on building shiny new facilities on a standard platform, so your dealership even looks like every other dealership. Internet shopping, … [Read more...] about Your Dealership’s Not So Secret Marketing Weapon
Why Automation Is Like Fine Wine – and the Data Thereto
We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a better flavor with the years. But what do wine and marketing have in common? Well, aside from the fact … [Read more...] about Why Automation Is Like Fine Wine – and the Data Thereto
The Pandemic’s Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital infrastructure. Outdated solutions, like traditional marketing agencies, simply didn’t cut it anymore. And for dealers, relying on intuition, and ‘what worked last month’ quickly became a thing of the past. While many dealerships … [Read more...] about The Pandemic’s Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies