Social Media
How to Use Social Media Channels to Generate More Leads
For many years, dealers have been told that social media channels can’t be used like other marketing channels. We’ve heard that social media is best for “soft marketing” objectives, such as raising brand awareness and increasing likeability, and that social shouldn’t be used for selling. Times have changed. Thanks to big data, predictive analytics, and automated marketing, … [Read more...] about How to Use Social Media Channels to Generate More Leads
October App of the Month: myKaarma
myKaarma is the communication and payments platform of choice for the nation’s top automotive manufacturers and groups alike—enabling a consistent high-quality service experience for their brand’s customers. Service departments enjoy an average lift in dollars per repair order (RO) of 37%, a 50% reduction in voicemails left with advisors, a 100% reduction in authorization … [Read more...] about October App of the Month: myKaarma
A Dealer’s Starter Kit for Building a Social Media Presence
As a savvy businessperson, you understand that you need to find your customers at the locations they frequent. Creating convenience wherever the shopper is located is one of the key aspects to retail today. This strategic approach has never been more applicable to automotive retail than it is now, what with the usual intense competition with other dealerships, and customers … [Read more...] about A Dealer’s Starter Kit for Building a Social Media Presence
How Dealers Can Avoid Common Social Media Mistakes
Social media can be an incredibly useful tool for new and used car dealerships. It allows you to build an audience and engage with existing customers, and if you use it well, the "likes" can soon transform into sales. If you do it badly, however, you’ll crash and burn and you’ll be forgotten about quicker than you can say "MySpace." Let’s take a look at the most common … [Read more...] about How Dealers Can Avoid Common Social Media Mistakes