Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service appointments than you think. (Check out this article, "Has Google Replaced Your Website?") For a lot of local businesses, their Google My Business listing actually drives more leads than their website. If you don’t have the … [Read more...] about Top 6 Google My Business Optimization Tips for Dealers
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches on the internet first. According to Autotrader, in 2016 car buyers spent 88% of their time online to shop, and nearly half used a variety of devices to do so. Those numbers have obviously increased by 2018, along with the … [Read more...] about Does Your Online Presence Do Your Dealership Justice?
Are you familiar with the concept of customer experience (CX)? Companies across industries use it as a crucial success metric. At these companies, there is a strong correlation between superior customer experience and superior revenue growth. Attention to CX isn’t just a “nice to have” element in your business—failing to address it could cost you big. Retail experiences … [Read more...] about 3 Strategies That Create a Great Customer Experience on Your Website
As an auto dealer, you’re well aware of website and advertising compliance requirements, and the stress that they can cause you—as well as the time it takes out of your busy schedule to oversee any required corrections. And because of the vast open market that is the web and the leads it generates for your business, compliance guidelines have grown stricter these past few … [Read more...] about Stay On Top of Your Website and Advertising Compliance
Website pop-ups: When they’re done well, they heighten visitor engagement and boost lead capture. When done poorly, they send browsers bouncing off your page faster than you can say “digital strategy.” What’s the difference between a pop-up that works and a pop-up that fails? Which ones grab visitors’ attention and which ones push them away? Here’s a core principle to … [Read more...] about 4 Steps to Create Website Pop-Ups That Really Work