Are you familiar with the concept of customer experience (CX)? Companies across industries use it as a crucial success metric. At these companies, there is a strong correlation between superior customer experience and superior revenue growth. Attention to CX isn’t just a “nice to have” element in your business—failing to address it could cost you big. Retail experiences … [Read more...] about 3 Strategies That Create a Great Customer Experience on Your Website
As an auto dealer, you’re well aware of website and advertising compliance requirements, and the stress that they can cause you—as well as the time it takes out of your busy schedule to oversee any required corrections. And because of the vast open market that is the web and the leads it generates for your business, compliance guidelines have grown stricter these past few … [Read more...] about Stay On Top of Your Website and Advertising Compliance
Website pop-ups: When they’re done well, they heighten visitor engagement and boost lead capture. When done poorly, they send browsers bouncing off your page faster than you can say “digital strategy.” What’s the difference between a pop-up that works and a pop-up that fails? Which ones grab visitors’ attention and which ones push them away? Here’s a core principle to … [Read more...] about 4 Steps to Create Website Pop-Ups That Really Work
Google’s goal has always been to anticipate the answer to our search questions, and provide a result that gives all the information right in the search results page—without having to click on any website that appears in the results. Google scours the web for a high-authority page that answers the searcher’s question. Once it finds one, Google displays the result in what’s … [Read more...] about How Your Dealership Website Can Take Control of the Google Answer Box
It’s not uncommon for today’s dealerships to feel like VIP lounges, with gorgeous showrooms, state-of-the-art service centers, and waiting areas nicer than high-end coffee shops. Frequently, the dealership’s history is prominently displayed, and its staff is savvy and enthusiastic, providing customers with easy access to information at every stage of the buying … [Read more...] about Is Your Website Up to Your Showroom’s Standards?