What You Do Speaks so Loudly, I Cannot Hear What You Say People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic severely restricted travel and tourism rates fell off a cliff, holiday travel numbers still reached record highs for this year. People value the ability to go places and will … [Read more...] about Is Your Dealership Site Ready for the New Era of Car Buyers?
On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success! Customer experience is the next competitive battleground. Listen below. Read the article that inspired this episode. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – CX to Success
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss. A clear cut ‘Why Buy … [Read more...] about NEW PODCAST EPISODE: The ‘Why Buy’
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it. Pausing your marketing ads and campaigns … [Read more...] about NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)
In this Episode of Mostly Automotive Marketing with Matt Wilson, Tom Kline from Dealer Marketing Magazine tells us a story about trying to buy a car, the deceptive advertising he encountered and how it can be harmful to dealers. Someone at your dealership or a responsible professional third party (but not someone in the sales department!) should be monitoring your website on … [Read more...] about NEW PODCAST EPISODE: Better Safe Than Sorry