Google’s goal has always been to anticipate the answer to our search questions, and provide a result that gives all the information right in the search results page—without having to click on any website that appears in the results. Google scours the web for a high-authority page that answers the searcher’s question. Once it finds one, Google displays the result in what’s … [Read more...] about How Your Dealership Website Can Take Control of the Google Answer Box
It’s not uncommon for today’s dealerships to feel like VIP lounges, with gorgeous showrooms, state-of-the-art service centers, and waiting areas nicer than high-end coffee shops. Frequently, the dealership’s history is prominently displayed, and its staff is savvy and enthusiastic, providing customers with easy access to information at every stage of the buying … [Read more...] about Is Your Website Up to Your Showroom’s Standards?
Auto dealership websites, for a variety of reasons, are notorious for using third-party-installed plug-ins in an attempt to grab your attention and quickly gather contact information. In the competitive automotive retail market, capturing customer information online has become a vital lead source for dealerships. Despite the value of this information, dealerships should … [Read more...] about Google Is About to Put the Kibosh on Pop-Ups
A car dealership website should be a tremendous source of sales leads. As dealers well know, new and used car buyers scour the Internet to research cars, prices, and dealers. The slide presentation below, created by professional SEO company Straight North, reveals how dramatically website lead generation is improved by validating sales leads before turning them over to your … [Read more...] about How to Increase Sales Leads From Dealership Websites
White Paper | Download We’ve all had big plans for our business’ website when it’s being created, but as time ticks on…. other websites start looking and behaving a bit sharper than your own. What needs to be “audited” with a website? Get the details you need in our white paper "Why You Need a Website Audit". Download the white … [Read more...] about Why You Need a Website Audit