Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to maximize vehicle sales is critical, is there an opportunity to increase the revenue in your service center to offset some of this? I see more digital marketing solutions (and agencies) with specific strategies to market your service … [Read more...] about An Automotive Service Center Marketing Secret Using Google Reviews
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate through uncharted waters. We want to make smart business decisions during this time so we can thrive in a post COVID-19 world. In response to the pandemic’s impact, Google has compiled a variety of best practices for … [Read more...] about A Roundup of Google’s Latest Best Practices for Your Dealership
I can’t stress enough the importance of a clean, up-to-date marketing database. Data inaccuracy harms your efficiency and effectiveness and makes you look like an amateur– no trait any potential customer is looking for. This problem isn’t unique to dealerships, but as other industries adapt and change with consumer expectations, automotive retailers are falling … [Read more...] about Want New Revenue Opportunities for Your Dealership? They’re in the Data
Let’s start with a few recent consumer sentiment and behavior data points. Some good news, some bad news for OEMs and Auto Dealers. IBM recently conducted a consumer sentiment survey in the U.S. to assess current and future forecasted feelings and behavior across many topics, including comfort in returning to a work office, healthcare, travel, movies, and more. We also … [Read more...] about Post Covid-19: You “Sell” Online, Now What?
It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their vehicles from local car dealers. The list of preferences each buyer has is quite vast. However, these buyers have one thing in common, and that is, most of them search their preferred vehicles on the internet. With technology … [Read more...] about Using “Search” for Car Dealers