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The Future of the Automotive Industry Is Electric

October 25, 2018 by Brett Stevenson

For the past 30 years I have owned an advertising agency that specialized in television advertising for mostly auto dealers. For the past 15 years, I have also owned the magazine you are reading now. In that time, like you, I’ve seen the automotive industry change and develop. As I approach retirement, I want to suggest to auto dealers that “you ain’t seen nothing yet.” I … [Read more...] about The Future of the Automotive Industry Is Electric

4 Team-Building Strategies for Your Sales Staff

October 24, 2018 by Ellie Batchiyska

team-building

Automotive sales can be a competitive and cutthroat business. With most salespeople working on commission, grabbing a sale whenever possible becomes necessary. While many dealerships are eradicating the commission-only model due to workplace tension that can arise as a result, there’s no doubt that when it comes to the sales floor, it’s every person for themselves. Or is … [Read more...] about 4 Team-Building Strategies for Your Sales Staff

How Influencer Marketing Helps Boost Brand and Dealership Growth

October 22, 2018 by Libby Murad-Patel

influencer marketing

Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance—especially in automotive circles. The notion behind influencer marketing has made its rounds with celebrity endorsements in the auto industry, leveraging the celebrities’ following to boost brand awareness, and of course, sales. Automotive campaigns … [Read more...] about How Influencer Marketing Helps Boost Brand and Dealership Growth

Video Campaigns: The High-Performance Marketing Solution for Automotive Retail

October 17, 2018 by Jim Johnson

video campaigns

The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend is dedicated to branding—that is, pushing out awareness … [Read more...] about Video Campaigns: The High-Performance Marketing Solution for Automotive Retail

How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

October 15, 2018 by Rachel Pierson

millennials

The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to quickly adapt to keep up with the evolving landscape. While we’re seeing the continued dominance of SUVs across customer engagement, site visits, and leads in North America, engaging customers at key moments in their purchase … [Read more...] about How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

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