For the past 30 years I have owned an advertising agency that specialized in television advertising for mostly auto dealers. For the past 15 years, I have also owned the magazine you are reading now. In that time, like you, I’ve seen the automotive industry change and develop. As I approach retirement, I want to suggest to auto dealers that “you ain’t seen nothing yet.” I … [Read more...] about The Future of the Automotive Industry Is Electric
We’re almost to the halfway point of 2018. How are you feeling about the marketing plan you have in place for this year? (This assumes you do have one in place.) If you ask 10 automotive marketing professionals, you’ll get 10 different answers on what they think you should be doing. That’s because marketing and advertising are very complex, and strategies are simply … [Read more...] about Marketing: Do Your Job and Let Manufacturers Do Theirs
Hopefully, everyone who attended this year’s NADA convention traveled home with new ideas for selling more vehicles in 2018. According to The Wall Street Journal’s report on March 1, vehicle sales in general are down, with the biggest hits coming to large cars. The good news has been for crossovers and small SUVs. Both categories have done well in the first … [Read more...] about Returning to a World Without Endlessly Rising Vehicle Sales
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear one on the radio, you probably listen carefully because it is your business. Keep in mind that consumers probably don’t pay as much attention. Consumers tend to notice auto advertising only when they are in the market for a car … [Read more...] about How Advertising That Sticks Out Draws Consumer Attention
If you haven’t arranged your trip to NADA Show 2018 this year—March 22–25 at the Las Vegas Convention Center—now is the time. This will be a very important year for dealers to take a look at how to run a modern dealership. As you are aware, our industry has been enjoying solid growth for a number of years. It is predicted that 2018 will be a flat year for most dealers, … [Read more...] about Have You Made Your Reservations for NADA Show 2018?