As more and more sexual harassment complaints surface across the country, it may be time to check the policy in your dealership’s employee manual. For a long period of time, the car business was a bit of an “all-man’s-land,” with only a few women employed at dealerships. Things are changing fast now, and the culture change may come as a shock to some in your dealership … [Read more...] about Don’t Get Sued—Stop Sexual Harassment in Your Dealership Now
OK, full transparency from me: I have a 27-year-old daughter who sells new cars at a dealership. I can’t say that she has complained of any unfair situations at the dealership she works for. However, since I have been working with car dealers for about 40 years, I have seen some nasty things happen to women at dealerships over the years. I don’t want any of them to … [Read more...] about Things Need to Change for Women in the Automotive Industry
Photo: Celebrity spokesperson/Seattle Seahawk Michael Bennett for Larson Automotive in Tacoma, Washington In our increasingly digital world, it’s easy to overlook some of the most effective advertising vehicles for selling cars. Despite the increasing use of pay-per-click, banner advertising, social media, and video ads on the internet, plain old television is still the … [Read more...] about Traditional Advertising Still Brings in the Buyers
I remember hearing a story about a car dealer who hired an ad agency to help him make the public aware of his very large selection of vehicles. Although the dealer had his dealership on a high-traffic road and had a huge selection of vehicles, no one knew because he could park only 20 vehicles on the main road in front of his store. The remainder of his 200 vehicles were … [Read more...] about Don’t Hide Your Giant Inventory: Show It With a Drone
With his campaign promise to put a stiff tariff on vehicles manufactured outside of the United States, President Donald Trump has automakers scrambling and dealers worried. The proposed tariff, generally mentioned to be 20%, throws a wrench in auto pricing. If domestic manufacturers move production back to the U.S., they will contend with higher worker costs and lose the … [Read more...] about Dealers and Manufacturers Are Wary: Will Trump Impose Tariff?