YouTube spots jump on humorous video trends to bring new product to market.
San Francisco, CA — (June 6, 2012) ClearMechanic, provider of technology to improve the auto repair experience, today released the first in a variety of spoof infomercials to promote their new service, an online scheduling solution that works like an “OpenTable” for car repairs.
The commercials, produced by a comedy team that has had videos featured on FunnyorDie.com, are meant to highlight how difficult it is to connect with repair centers on the consumer’s own schedule. In each clip, an overly-amped spokesperson introduces the viewers to a variety of situations where a product like ClearMechanic’s scheduling solution would come in handy.
Launching this summer at select repair centers in the San Francisco Bay Area, customers looking for a service center can visit ClearMechanic.com, search for appointment availability at multiple dealerships and repair shops and instantly book an appointment with their provider of choice. Customers will no longer need to make time-consuming phone calls or fill out elaborate online scheduling forms.
“We used the spoof YouTube commercials in our marketing campaign because it directly targets those we’re serving – enthusiasts of online services,” said Brad Simmons, CEO of ClearMechanic. “Our aim is to make scheduling car repairs as easy and convenient for consumers as companies like ZocDoc and OpenTable have made making doctor’s appointments and restaurant reservations. The YouTube commercials directly reach this demographic and hopefully poke some fun at the frustration we all feel with the current process.”
Studies show the average age of loyal dealership service customers is now over 50 years old. ClearMechanic’s new solution aims to bridge the gap between service centers and young consumers by making it more convenient to schedule vehicle services online.
ClearMechanic has assembled select, highly rated Bay Area service centers to participate in the pilot program, with a consumer roll-out planned for this summer.
To see the first ClearMechanic YouTube commercial, click here.
About ClearMechanic, Inc:
Founded in 2009, ClearMechanic has proven experience creating award-winning applications for the automotive repair industry. Their existing mobile and web applications have delivered more than 200,000 repair recommendations and bring transparency and ease to repair center customers. ClearMechanic’s goal is to create a win-win for service centers and their customers and bring today’s Internet customers back to the service bay.
For more information, please visit www.clearmechanic.com.