Commentary
The AI Era Is Coming, And Your Dirty Data Will Break It
Let’s be honest, “Data Hygiene” sounds like something your IT manager brings up after a system crash, not a game-changing strategy to sell more cars....
The Stolen Dealership Story: One Dealer’s Journey to Reclaim Their Online Identity
I’m sure that many of you have been told that you have a doppleganger… someone out in the world that looks and acts like you. In most cases this is a...
The 'Vendor' Trap: Why Automotive Dealers Deserve Strategic Partners
I hear it all the time in conversations surrounding automotive dealers and the companies they engage to help run their businesses. On podcasts, in...
Don't Be An Eager Beaver: The Changing Regulatory Landscape
You don’t want to be an eager beaver. When it comes to compliance, you definitely don’t want to be an eager beaver. “WHAT?” you say? I’m not...
What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?
Let’s talk straight about your dealership’s most valuable asset isn’t your inventory or even your team. It’s your data. Now imagine this unsettling...
Stuff In The Medicine Cabinet
When I was young, I used to marvel at the shear volume of stuff in my parents’ medicine cabinet. “Wow, what’s it all for?!” I used to think to...
Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies
Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...
AI in Auto: Transforming Data into Dollars
In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...
So, Which Gum Goes with Cabernet
So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...
The New Age of Branding: Data, Creativity, and Streaming TV
When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors,...
If You See Something, Say Something
Anyone travelled recently? I’ll bet you’ve heard “If you see something, say something,” blaring over the loudspeakers at the airport? Why? What are...
It's Embarrassing, Almost.
Manna, H2Go, Copco, Zojirushi… Any ideas what these have in common? Here’s a few more examples, which may give it away: Tervis, Hydro Flask, Thermos,...