Advertising
From Capabilities to Outcomes: The Next Frontier for Dealer-Focused Martech and Data Providers
"If not but for." I remember exactly where I was when I first heard those four words—and the internal business and cultural challenge the...
So, Which Gum Goes with Cabernet
So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...
The New Age of Branding: Data, Creativity, and Streaming TV
When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors,...
People in Automotive: Brett Hall
In this episode of People in Automotive, Laurie Halter, DMM Expert Panelist and host of this exciting and human centric series, meets with Brett...
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
