Industry News
Beyond the First Sale: How Automotive Aftermarket Brands Can Use Promotions to Build Loyalty and Protect Margins
As the automotive aftermarket prepares to gather at the 2026 version of the Specialty Equipment Market Association (SEMA) show, the industry is...
When the Enemy Is Already Inside the Dealership: Insider Threats You Can’t Ignore
By Richard Foster - Retired UK Cop, Ransomware Negotiator & Cybercrime Specialist from Brainstorm Security Ltd. Have you noticed that when there is a...
Your Buyers Are Anxious. Is Your Marketing Making It Worse?
A 2026 survey of more than 3,000 U.S. drivers found that nearly 7 in 10 buyers (69.1%) felt financially concerned at the time of their vehicle...
Winning Back Customers Through Recalls Starts with Finding Them
Ask any Fixed Ops Director what stands between their service lane and a booked-out calendar of recall work, and you'll hear about parts availability,...
Don’t Borrow Trouble
By Tom Kline, Better Vantage Point | Tuck The Octopus I have a new friend in the UK and his name is Martin. While we were talking about a thing, he...
The Problem With Car Ads Isn't AI. It's Slop.
AI has made automotive marketing faster, cheaper and infinite. Has it made any of it better? I came across a post from Porsche’s Newsroom this...
How Hometown Dealerships Can Compete as National Chains Expand
By Tiger Okeley, Executive Board Member at Oak Motors Carvana made its name in online-only used-car sales, and lately it's been buying new car...
The 2026 Dealership Cyber Crisis: 3 Attacks and How to Reduce Risk
The automotive retail sector is facing a growing wave of sophisticated cyberattacks. From massive data aggregator breaches to weaponized artificial...
The Future of Automotive Marketing Is Decision Intelligence
By Mike Morgan, CRO of Launch Labs · View Mike Morgan's official profile Most dealerships and dealer groups are not short on metrics. These days,...
What’s a Five-Star Online Reputation Really Worth? A CFO’s Perspective
These days, managing your dealership’s online reputation is a bit like trying to keep a balloon from touching the floor using only your head -...
Diplomacy By Dairy Queen
By Tom Kline, Better Vantage Point | Tuck The Octopussm Imagine a world where you are having an intense, heated argument with your spouse,...
How Marketing Teams Are Becoming Unexpected Stakeholders in Dealership Data Compliance
When dealership marketing teams design an online experience, the goal is usually conversion: fewer clicks, faster forms and a smoother path from a...