Internet is Biggest Gainer in Dealer Marketing Budgets in 2010, as Internet Leads Continue to Play Critical Role
One hundred percent of dealer respondents reported that their Internet focus/strategies helped them through these challenging times, with the majority (79.5%) reporting that the Internet has been their highest ROI, most cost-effective business generation tool across the last 5 years. In contrast, traditional media heavyweights (TV, newspaper and radio) only ranked first for 7.5%, 6.5%, and 2.5% of dealers, respectively.
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