Scottsdale, AZ – (October 6, 2011)– Digital Air Strike, one of the nation’s leading social media marketing and reputation management firms, has been chosen by Kia Motors America (KMA) to provide social media marketing and online reputation management assistance to the brand’s dealerships across the U.S.. Kia announced its endorsement of Digital Air Strike at the company’s recent national dealer meeting in Las Vegas.
The relationship between Kia and Digital Air Strike, the only 100% automotive centric social media vendor selected by Kia to support their dealerships nationwide, is further evidence of the growing importance and relevance of social media in the automotive sector.
“Kia has transformed into one of the fastest growing car companies in the U.S., and enhancing our dealers’ social media activities with the assistance of Digital Air Strike will play a key role in continuing our sales and market share gains,” said Michael Sprague, vice president of marketing and communications, KMA. “Digital Air Strike offers extensive automotive experience and has a track record of providing complete social media programs that allow dealers to engage customers and build positive relationships online.”
“We are excited to partner with Kia and their progressive dealerships,” stated Alexi Venneri, COO of Digital Air Strike. “They are a market leader in many ways, including their ability to embrace technology and respond to the needs of their customers. These needs include the increased use of social media and review sites by consumers to facilitate conversation, provide feedback and build an online community around the Kia brand.”
Starting immediately, Kia’s network of more than 745 dealers have the opportunity to participate in the complete suite of social media and reputation management programs offered by Digital Air Strike.
About Digital Air Strike
Digital Air Strike is one of the fastest growing social media marketing and reputation management companies. The company pairs innovative technology with a team of digital specialists to provide a complete solution for automotive related businesses nationwide. With expertise spanning all manufacturer brands and direct dealership experience, Digital Air Strike has a proven track record of helping dealers engage with more consumers, improving online reputations and delivering increased website traffic for dealers, dealership groups and OEMs. Digital Air Strike works with dealers to give their business an advantage by leveraging new social media marketing tactics to build customer relationships while using technology to promote positive reviews. For more information, visitwww.digitalairstrike.com or www.facebook.com/digitalairstrike.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.
Media Contact: Marilyn Sheedy / [email protected] / 480.320.3028
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