My answer is yes. Please check my math.
There are approximately 18,000 franchise dealers in the USA; not including Canada. At each dealership, I can easily recommend to the dealer principals that they INVEST in educating at least six members of their staff on a regular basis.
The educational investment would include themselves, General Managers, General Sales Managers, Internet/BDC Managers, Fixed Operations Managers, and Marketing/Social Media Managers.
This small minority of dealership employees (excluding sales professionals, service advisors, COO, CFO, CMO, etc.) yields over 100,000 people. Ironically, outside of the annual NADA Convention, no other conference consistently attracts more than 1,000 people.
That means that over 95% of key dealership leaders do not attend annual conferences.
AutoCon 2012 Breaks New Ground
The 2012 AutoConnections Conference & Expo (AutoCon 2012) breaks new ground in the fall automotive conference circuit. Ralph Paglia, Chris Saraceno, and Mike Myers have created a unique and compelling offer to dealers:
Dealer Principals receive complimentary admission.
Room rates are affordable at $99/night; compare fall prices.
Attendees will receive supplier vouchers valued at over $5,000.
Breakfast is included in registration.
Plated Lunch is included in registration.
Evening cocktail receptions are included. (Read: NO Drink Tickets)
Conference WiFi access is included in registration.
AutoCon 2012 is a Game Changer.
AutoCon 2012 sets a new standard for automotive conferences by increasing the value that each attendee receives for their investment. The conference rewards the initiative that Dealer Principals make in leaving their dealership and investing in education.
2012 Automotive Website Awards
As host of the 2012 AWA Awards Ceremony, I am pleased to announce that AutoCon 2012 will be the home of this years industry event.
The AWA Ceremony will commence on September 11, 2012 after the opening AutoCon General Session.
This year the AWA Awards will recognize excellence in seven categories and I am so pleased to know that hundreds of dealers will be rooting for their favorite suppliers this year.
Additional information on the 2012 AWA Awards can be found at: www.AutomotiveWebsiteAwards.com.
Early Bird Special
For a limited time, dealership employees can take advantage of a $200 discount for AutoCon 2012 until June 20, 2012. To register for the conference at this Early Bird rate, you can signup at: www.autocon2012.com/registration
So what are you waiting For?