What is your response time? A better question might be, “do you know your response time?” If you don’t you need to figure out why you don’t and get with the times. The national average is 5.4 hours from when a lead hits a dealership to when the dealership responds. That is the only aspect of dealership, customer response rates that has improved over the past couple of years. Ninety percent of leads, however, are still “lost opportunity” leads, which is an overall decrease from 2005 where it was 92%, but can you believe that 90% of customers are lost due to the lack of training. Where is the follow up?
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